Job Description

SEO Specialist - Job Overview

We are seeking a talented and results-driven

SEO Specialist

to join our growing marketing team. This role is ideal for someone who thrives on optimizing websites, improving rankings, and driving measurable growth through strategic SEO initiatives.

As our SEO Specialist, you will play a key role in enhancing our online visibility, increasing organic traffic, and boosting conversion rates. You will collaborate closely with our web developers, content writers, videographers, and marketing team to implement effective SEO strategies that align with our business goals and deliver real results.

Key Responsibilities

Keyword Research & Strategy

- Conduct comprehensive keyword research to identify high-value opportunities for content optimization and targeting.

On-Page Optimization

- Optimize website pages, metadata, headings, images, and internal linking to improve search engine rankings and user experience.

Link Building & Off-Page SEO

- Develop and execute ethical link-building strategies to strengthen domain authority and boost search visibility.

Performance Monitoring

- Track and analyze website performance using tools such as Google Analytics, Google Search Console, and Adobe Analytics, providing actionable insights to the team.

Technical SEO

- Collaborate with web developers to ensure proper implementation of SEO best practices in HTML, CSS, and JavaScript.

Tag Management

- Utilize Google Tag Manager to set up, test, and manage tracking tags for accurate reporting and analysis.

Competitive Analysis

- Monitor competitors' SEO strategies and identify new opportunities for improvement.

Content Management

- Oversee SEO implementation across various CMS platforms, ensuring content meets search engine best practices.

Trend Tracking

- Stay up-to-date with algorithm changes, industry updates, and emerging trends in SEO and digital marketing.

Cross-Channel Support

- Assist in social media and digital marketing efforts to maximize overall brand visibility.
Qualifications & Experience

Proven track record of success in SEO, with a strong understanding of search engine algorithms and ranking factors. Experience optimizing websites for both

local and international SEO

. Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or equivalent platforms. Familiarity with conversion rate optimization (CRO) techniques for e-commerce and lead generation. Understanding of SEM (Search Engine Marketing) campaigns and how they complement SEO efforts. Experience with CMS platforms (WordPress, Shopify, or similar). Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent communication and collaboration skills to work with content creators, developers, and marketing professionals.
Why Join Us?

At our company, you'll have the opportunity to work on a variety of projects, from

local SEO campaigns

to

global search strategies

. We provide an innovative and collaborative environment where your ideas are valued, and your work makes a direct impact on our business growth.

If you're passionate about search engine optimization, thrive on problem-solving, and love turning data into strategy -- we want to hear from you!

Job Type: Full-time

Pay: $50,000.00-$65,000.00 per year

Benefits:

Casual dress Company events Dental care Extended health care On-site parking Paid time off Vision care
Work Location: In person