Job Description

Rockwell Automation is a global technology leader focused on helping the world\xe2\x80\x99s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that\xe2\x80\x99s you we would love to have you join us!



About Fiix

Fiix is on a mission to build better maintenance teams by connecting customers to the tools, resources, and technology they need to join the future of maintenance. We help our customers drive better business outcomes with easy-to-use, AI-driven maintenance software, an open ecosystem, pre-built integrations and the industry expertise they need for maintenance success. Creating positive social impact is baked into our company DNA, and as one of Canada\'s previous awardees Best Workplaces previous awardees, we\'re transforming an industry and doing it the right way.

Fiix was acquired by Rockwell Automation in December 2020. Our relationship with Rockwell gives us access to more resources, connections and expertise in the industrial automation space while maintaining our individuality and creative freedom as a high-growth SaaS company. This acquisition allows Fiix to offer the best of both worlds to our employees.

About the team

Our Fiixers are the key to our success. Our team is made up of professionals who bring together a variety of experiences, backgrounds and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work.

As a Fiixer, you will work in a caring and collaborative culture, alongside people who are passionate and purpose-driven. You\'ll have the support and resources you need to grow, achieve your professional goals and develop your career for the future.

In our fast-paced, high-growth environment, you\'ll have the opportunity to work on challenging projects, develop your expertise and pursue leadership, within and outside of your role. Plus, there are tons of opportunities to make an impact! Take paid time off to volunteer in your community, join an employee resource group, or mentor other Fiixers. Best of all, you\'ll have the flexibility to work remotely or come and experience our awesome office. No matter where you\'re working from, we\'re committed to ensuring that the Fiixer experience is best in class!

As an SEO Manager you will be reporting to the Director, Demand Generation and your focus will be to build a sales pipeline through effective demand generation leading, optimizing, and improving our already strong Organic Search program. You will also be able to contribute to other growth initiatives/programs depending on personal interests, such as CRO/email marketing as part of the Demand Generation team. The overall goal of Demand Generation is to help us achieve our growth goals for new business acquisition (MQLs, Pipeline, and ARR Closed Won) to help support Fiix and Rockwell Automation\'s continued growth in the industrial software category.

Your Responsibilities:

• Lead the global SEO program at Fiix Software and partner with the web and content team on content strategy, on-page, off-page, CTA, and technical SEO optimization.
• Collaborate with broader Fiix and Rockwell Automation marketing team in evolving and streamlining existing SEO processes, whilst identifying opportunities for new processes that help drive growth within our industry.
• Perform keyword research to map keywords and identify gaps and new opportunities as Fiix expands product lines or requires analysis of existing search TAM. You should feel comfortable using data from various SEO and analytics tools to build out a SEO planning framework.
• Maintain visibility of important trends and best practices around search engine algorithms, competitive landscapes, the industry and guest search behavior to enable continued strategy development.
• Collaborating with various teams and web development team to execute CRO experiments to help drive results.
• Measure, report, and share key learnings from web analytics (GA4), lead generation, and pipeline building activities with various internal teams, finding opportunities to improve approaches \xe2\x80\x93 you should feel confident in these environments!
• Contribute to the planning and implementation of the Fiix nurture program including aspects of campaign strategy, development, execution and measurement.
• Working with the Demand Generation director, customer success, and customer marketing teams on the advocacy and review program to support the prospect experience when it comes to building case studies, reviews, and social proof.
• 1 direct report, Demand Generation Copywriter \xe2\x80\x93 who helps fuel content/copy for SEO, email, and advertising efforts for the entire Demand Generation team.

Basic Qualifications:

• Bachelors degree

The Preferred - You Might Also Have:

• You\'ll have 5+ years of proven experience building, implementing, optimizing, and analyzing SEO programs that drive to a pipeline or MQ
• You have direct experience owning the SEO program, collaborating with cross-functional teams to improve on-page and off-page SEO tactics to help drive demand generation, grow market awareness

re. * You\'re an expert using SEO tools (SEMRush, ScreamingFrog, AHREFs) to find gaps, opportunities, and to d
search. * You are an advocate of using Analytics tools like Google Analytics 4 and Google Tag Manager to analyze and implement
r programs. * You\'re an analytical, data-driven marketer that has a desire to grow a deeper understanding of demand and lead acquisition strategies, the end-to-end marketing and sales funn
keting metrics. * You believe that \'content is king\' and know how to leverage a best-in-class content team to conn
grow new customers. * You have a desire to grow in other areas outside of SEO such as email marketing strategy, conversi
optimization, and more. * You are comfortable working with and presenting to sales teams to educate and understand that a successful organization is built upon a strong relationship between marketing and sales

• You\'re a humble, achiever that is passionate about metrics, resourceful, and knows how to lead

What We Offer:

• Health Insurance including Medical and Dental
• Retirement plans
• Paid Time off
• Maternity and Parental Leave Top-Up
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you\'re excited about this role but your experience doesn\'t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation