Job Description

About Us

We're a rapidly growing cannabis retailer with ambitious expansion plans across Canada. In a regulated industry where organic visibility is everything, we're investing heavily in our digital presence to drive both retail and ecommerce growth.

To make this happen, we're hiring a hands-on

SEO & Ecommerce Specialist

to strengthen our digital performance, optimize analytics, and support day-to-day ecommerce execution.

Reporting to the

Ecommerce Manager

, this role is equal parts:

Technical & Local SEO expert

Web/analytics problem-solver

Hands-on ecommerce implementer

What You'll Do

Own SEO from audit to implementation

Perform advanced SEO audits (crawl errors, indexing, schema, site speed, Core Web Vitals, responsive/mobile) and lead efforts to optimize Optimize and maintain multi-location Google Business Profiles Prioritize issues and implement fixes directly (not just recommend) Stay ahead of AI-driven search (SGE, ChatGPT, other models) and develop strategies for visibility in AI-generated results Monitor performance in Google Search Console and proactively adjust

Bring technical & analytics expertise

Help us shape and optimize the setup of our next ecommerce/website platform (Shopify, Woocommerce or equivalent) Optimize GA4, Tag Manager, and dashboards for clean tracking and actionable insights Partner with developers/designers when needed on site architecture, user flow, and conversion optimization Run A/B testing and CRO experiments to improve conversions and retention

Support ecommerce execution & campaign delivery

Assist with promotion setup, landing page builds, and linking strategies Ensure digital channels (organic, paid, email/SMS) are coordinated and optimized Take on tactical workload to help campaigns go live quickly and effectively

What You Bring

5+ years hands-on SEO experience (technical audits, schema, indexation, Core Web Vitals, etc.) Strong understanding of AI-driven search trends and their SEO impact Proficiency in GA4, Tag Manager, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) Familiarity with Shopify/WooCommerce and basic HTML/CSS Analytical mindset with proven success in conversion optimization Comfortable rolling up sleeves to execute campaigns, not just plan strategy

Nice to Have

Experience in cannabis, retail, or other regulated industries Experience coordinating with creative and development teams
Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Benefits:

Casual dress Company events Dental care Discounted or free food Employee assistance program Extended health care Life insurance Paid time off Store discount Vision care Work from home
Ability to commute/relocate:

Vancouver, BC V6B 2S2: reliably commute or plan to relocate before starting work (preferred)
Education:

Bachelor's Degree (preferred)
Experience:

SEO: 5 years (preferred)
Work Location: Hybrid remote in Vancouver, BC V6B 2S2