Job Description

Company Description
We are Dentsu. We innovate in the way brands are built. That means we do things differently to make them better than they were before. In this way, we ensure that our clients\' most important marketing assets - their brands - win in a changing world. Dentsu innovates the way brands are built for its clients through its world-class expertise and capabilities in media, customer relationship management and creative communications services. Headquartered in London, Dentsu operates in 145 countries around the world with more than 50,000 dedicated specialists.


The Senior Programmatic Strategist coordinates the strategy, buying process, execution and optimization of programmatic campaigns. You will work closely with the digital planning team to meet the needs of one of our major clients. You will be essentially managing a digital media campaign and working as part of a team in a fast-paced, detail-oriented environment. Responsibilities:

• Suggest programmatic strategies and tactics that meet and increase the overall performance of our client\' media plans;
• Create, manage and actively optimize programmatic campaigns in DSPs;
• Be constantly curious and ask questions - learn how platforms work and, more importantly, learn how to outsmart them;
• Manage campaigns across a variety of environments - mobile, display, video, OTT, CTV and audio;
• Understand how data from different channels can help the overall customer journey;
• Identify, suggest and configure programmatic deals with multiple vendors;
• Continuously stay on top of the latest knowledge by maintaining relationships with key programmatic vendors;
• Actively monitor campaign performance metrics through reporting;
• Produce and present engaging campaign analysis to the client, demonstrating effective planning, testing, optimization and media management;
• Keep up to date and stay current with the latest industry news and research;
• Keep informed and advise the integrated media team on the latest programmatic advances.

Qualifications

• 4+ years of hands-on experience with one or more of the following DSPs: DV360, TheTradeDesk, Amazon Advertising Platform, Adobe/TubeMogul and Sizmek;
• Google CM360/DV360 certifications are preferred, but not required;
• Detail oriented and organized;
• Ability to multi-task and work well under pressure;
• Positive team player;
• Proficiency in Microsoft Office applications.

Additional Information
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process. #LI-AF2