Job Description

GitLab is an open-core software company that develops the most comprehensive , used by more than 100,000 organizations. Our is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like and , customers get AI benefits at every stage of the SDLC.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. as we build technology that transforms how the world develops software.
An overview of this role
As a Senior Product Marketing Manager, Application Security, you will work closely with our marketing, product management, engineering, and sales teams to drive revenue growth for GitLab's security portfolio. You'll be a key contributor on our Product Marketing Team and drive the product messaging and pitch, the revenue plays, the proof points and the go-to-market plan for this critical segment of the GitLab platform. You'll act as a subject matter expert on all things Application Security, including Software Supply Chain Security, Security Risk Management, and Compliance, working closely with our Platform PMMs and subject matter experts.
What You'll Do

• Deliver the Pitch: Messaging, Positioning & Content
• Develop compelling Compliance messaging and differentiation to position GitLab as the leading DevSecOps platform in the market
• Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas, specifically targeting security, compliance and engineering leaders
• Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
• Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view

• Coach the Play: Demand gen and revenue plays
• Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
• Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides.
• Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue

• Own the Proof: Voice of the customer & voice of the industry
• Serve as the voice of the customer, understand their pain points and align them with GitLab's solutions.
• Distill win-wires and customer success into repeatable sales motions to help scale the business
• Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
• Partner with our Business Value team to build total cost of ownership and business value calculations

• Drive the Plan: Go-to-Market Strategy
• Develop customer segmentation, buyer personas and target audiences using a data-driven approach
• Define route-to-market and monetization strategy for free to paid, Premium, Ultimate, Self-managed, SaaS and Dedicated platform offerings, and build effective price and packaging collateral
• Own and drive the launch plan for upcoming compliance features that'll have a meaningful bookings impact; support annual platform launches, such as GitLab 17.

What You'll Bring

• 5+ years of Product Marketing experience, preferably in B2B SaaS in the Application Security, Software Supply Chain, Compliance, or related domains.
• Proven track record of developing and executing go-to-market strategies for technical products with technical buyer and user personas
• Strong ability to simplify complex technical concepts into messaging that resonates with both technical and business audiences.
• Experience working with key personas such as Security professionals and Developers.
• Exceptional written and verbal communication skills, with experience creating high-impact sales enablement materials.
• Familiarity with SAST, SCA/Secret Detection, DAST technologies, compliance frameworks (e.g., SOC 2, ISO 27001, HIPAA, PCI, SLSA), and their role in DevSecOps strongly preferred.
• Collaborative mindset with experience working in cross-functional teams.
• Self-starter comfortable working in a fast-paced, all-remote environment.

How GitLab will support you
support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-US
The base salary range for this role's listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our and . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$110,900--$237,600 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab's policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also and . If you have a disability or special need that requires , please let us know during the .

Skills Required