Job Description

About Straight Forward Sales (SFS)

Straight Forward Sales is one of Canada's largest distributors of toys, video game accessories, and consumer electronics. We proudly partner with leading global vendors and supply nearly all national retailers across Canada, including Walmart, Costco, Loblaws, Best Buy, London Drugs and more. With exclusive product lines, a strong logistics platform, and a commitment to growth, we help our retail partners stay competitive and profitable.

Role Overview

We are seeking a proven sales leader with deep expertise in the

toy category

and established success working with

Walmart, Costco, and Loblaws

. This individual will play a key role in expanding SFS's toy business, overseeing major account strategy, and managing the efforts of rep firms that represent our vendor partners.

The right candidate will be considered for either

Senior National Account Manager

or

Director of Sales - Toys

, depending on their experience and qualifications. Compensation will reflect the candidates experience.

Key Responsibilities

Drive sales growth and category expansion with Walmart, Costco, Loblaws, and other national retailers. Lead account negotiations, including annual programs, terms, pricing, and promotional planning. Manage and coordinate rep firms to ensure strong execution of vendor programs. Develop and maintain strong buyer and vendor relationships to maximize opportunities. Attend quarterly meetings with key retail partners and represent SFS at trade events. Report directly to the CEO on sales performance, account health, and strategic initiatives.

Requirements

Extensive experience selling toys into Walmart, Costco, and Loblaws

(must-have). Strong negotiation and buyer relationship management skills. Proven track record of delivering sales growth in the toy category. Experience overseeing or coordinating rep firms. Must be based in the

Eastern Time Zone of Canada

. Bonus: Existing vendor relationships in the toy industry.

Why Join SFS?

Competitive base salary plus commission. Opportunity to lead national account growth with Canada's biggest retailers. Flexibility of remote work with quarterly travel. Direct reporting line to the CEO, with visibility and impact on company growth. Entrepreneurial environment with exclusive vendor partnerships and strong growth potential.
Job Types: Full-time, Permanent

Benefits:

Dental care Extended health care Paid time off Vision care
Education:

DCS / DEC (preferred)
Experience:

Toy sales: 2 years (preferred) Vendor management: 1 year (preferred)
Work Location: Remote