Job Description

Description :
Location : Work from Anywhere (Canada)
Sherweb is seeking a Senior Marketing Partner Acquisition Manager to own our partner acquisition function and lead the Partner Acquisition Squad. This is a full-funnel growth role with heavy emphasis on new partner acquisition, conversion optimization, account-based marketing, global expansion and data-driven decision-making. You will design and execute acquisition strategies across multiple audiences and geographies, ensuring Sherweb continues to scale its partner ecosystem worldwide.
This role leads the strategy for Sherweb's partner acquisition lifecycle and is responsible for designing scalable lead and demand generation, ABM, CRO initiatives, prospect nurture campaigns, self-serve onboarding experiences, and data-informed optimization to accelerate partner engagement and activation.
Your responsibilities:

• Own and implement the partner acquisition marketing strategy, measured by net-new partner acquisition, funnel conversion rates, and activation speed.
• Develop and execute multi-audience, multi-channel demand gen programs across North America and future global markets, with a focus on Microsoft-first solutions.
• Apply global market expansion expertise by adapting acquisition strategies for different geographies, including localized messaging, regional compliance and cultural context.
• Design and implement Account-Based Marketing campaigns targeting high-value prospective partners, creating tailored messaging and engagement strategies.
• Design and optimize conversion rate optimization (CRO) strategies across campaigns, landing pages, and acquisition flows.
• Build and manage prospect nurture campaigns that engage and educate partners at every stage of the funnel.
• Collaborate with internal stakeholders to enhance acquisition campaigns with proof points, value propositions, case studies and thought leadership that influence acquisition propensity.
• Partner with internal stakeholders to align strategies with corporate priorities.
• Make data-driven decisions by analyzing acquisition funnel performance, ABM metrics, conversion rates, and partner engagement to optimize campaigns and identify growth opportunities.
• Drive campaigns and initiatives that position Sherweb as a preferred partner, highlighting unique value propositions and thought leadership.
• Collaborate closely with the Microsoft Growth Squad Lead to ensure co-marketing opportunities, insights, and best practices are shared across acquisition and expansion.

Here's what you need to have and master to get the job:

• Minimum 5 years of recent experience in demand generation, growth marketing or channel marketing.
• Minimum 2 years of experience in a senior-titled role with leadership responsibilities.
• Proven experience with integrated demand gen campaigns, ABM strategies, CRO optimization, and nurture programs.
• Experience with global expansion marketing.
• Strong ability to design and scale multi-audience acquisition strategies,
• Be comfortable leading through ambiguity.
• Cross-functional influence - able to lead without authority and align teams around a common GTM/Roadmap vision.
• Strong data literacy and ability to make decisions based on analytics and insights.
• Flawless written communication in English is required (French a plus).
• Familiarity and strong interest in IT audience and IT solution market.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits of working at Sherweb
Sherweb is, above all, an environment where the needs of our customers are at the heart of our actions. We are committed to living our values of passion, teamwork and integrity every day.
A fast-paced work environment that adapts to you

• Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montreal)
• State-of-the art technology and tools
• A results-oriented culture where talent, action, and thinking outside the box are given due recognition
• Generous and caring colleagues of various professional and cultural backgrounds
• Opportunity to recommend quality talent from your network through our generous referral program

A flexible total compensation offer

• A base salary ranging between $88 970 and $127 100 CAD yearly
• Vacation time that considers your previous experience
• Advanced paid hours to recharge your batteries (holidays and mobile days)
• A corporate discount program to help you save at merchants in your community

Considerable growth opportunities

• Proximity to your direct manager and open, honest communication to support your development
• Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career

Last but not least: "Sherweblife" - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year.
At Sherweb, we believe in pay transparency and fairness. The salary range provided is intended to give an indication of what you might expect for this role. However, we recognize that each candidate brings a unique set of skills and experiences. As such, the final compensation package will be tailored to reflect the specific qualifications and expertise of the chosen candidate, ensuring that we remain competitive and equitable in our offerings.
Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English-speaking clientele at all times.
#LI-Remote
#LI-SG1

Skills Required