Job Description

Company Description

Work smart, have fun and make an impact!

Our purpose is to guide all companies toward a sustainable world.

EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology.

We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people.

Feel valued for your contribution.Learn more about our team and culture on . If you have questions about the company or open roles you can .



The marketing operations team drives and delivers operational excellence, digital strategy, process design, execution, and martech support for the marketing team. This team leverages marketing and web technologies to enhance customer experiences, nurture the demand funnel, and drive tangible business results.

As a strategic operations team member, you will be responsible for supporting operational excellence and performance evaluation of digital marketing initiatives including SEO, website user journey, integrated campaigns, and lead quality.

The ideal candidate is passionate about analytics and performance insights for digital marketing functions. The Senior Marketing Operations Analyst role is crucial to the company\'s success during our hypergrowth and due to increasing brand awareness.

As an important member of the EcoVadis marketing team, you will work collaboratively and cross-functionally to evaluate the performance of EcoVadis\' digital marketing strategies and to recommend opportunities for innovation and optimization.

The ideal candidate will thrive in a fast-paced, entrepreneurial startup environment. You are a data-driven marketing leader with a passion for martech tools, analytics and operational excellence

Responsibilities will include:

• Perform demand and lead generation modeling to determine the most effective and successful integrated campaign strategies from the perspective of channels, personas, account-based marketing (ABM), retargeting and nurture campaigns.
• Evaluate and execute SEO best practices for web, content, and ads with keyword analysis
• Utilize EcoVadis data tools for analytics and insights
• Develop A/B testing strategies for email nurtures, landing pages, and content
• Measure campaign effectiveness and recommend refinements to improve performance
• Perform market research, maintaining an awareness of industry trends
• Experiment with new marketing channels and technologies
• Manage marketing operations projects with diverse teams across the organization from project initiation to completion, working closely with multiple stakeholders
• Be a role model of EcoVadis\' Core Values, and coach and encourage others to model these values
• Embody an attitude of ownership and collaboration while delivering results

Qualifications

• Have 3 to 5 years of experience developing and executing on digital marketing tactics in a B2B enterprise environment
• Are reporting- and metrics-driven with demonstrated knowledge of testing and measurement to analyze ROI and evolve the strategy
• Have the ability to generate reports and translate data into actionable insights
• Have project management experience
• Utilize strong interpersonal and influencing skills and have keen attention to detail
• Possess digital ads experience with Demandbase, Google & LinkedIn
• Have demonstrable experience working with digital marketing tools, including marketing automation, lead scoring software, ABM, and other demand ops tools, such as :
• HubSpot
• Salesforce
• Analytics tools like Looker studio, DataBricks, Tableau
• Demandbase for ABM and advertising
• CMS platforms (Uberflip, Wordpress or similar)
• LinkedIn Campaign Manager
• Google Ads (SEM, Display, Video)
• Google Analytics
• AHrefs
• Google Tag Manager

Additional Information

• Beginning: April 2024
• Full-time position (After probation period)
• Location: Toronto

In return for your expertise and energy, we offer:

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• Base salary + variable compensation plan
• GRSP and TFSA matching program available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to online learning library
• Free virtual Yoga/Pilates
• Virtual and in-person team building events

Don\'t fit all the criteria but still think you\'d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We\'re interested in hiring capable people, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team\'s strength comes from everyone\'s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).

EcoVadis