Job Description

Date: Nov 3, 2023 Location: Manitoba, CA Company: Wawanesa Insurance
Job ID: 7223 Working Business Language: English
At Wawanesa, we\xe2\x80\x99re proud to offer a flexible hybrid work environment where our employees may have the flexibility to work from the office, hybrid or remote. You may work from any of the following locations: Manitoba.
The Wawanesa Mutual Insurance Company, founded in 1896, is one of Canada\xe2\x80\x99s largest mutual insurers, with over $4 billion in annual revenue and assets of $12 billion. Wawanesa Mutual, with executive offices in Winnipeg, is the parent company of Wawanesa General, which offers property and casualty insurance in California and Oregon; Wawanesa Life, which provides life insurance products and services throughout Canada; and Western Financial Group, which distributes personal and business insurance across Canada. Wawanesa proudly serves more than two million members in Canada and the United States. Wawanesa actively gives back to organizations that strengthen communities where it operates, donating well above internationally recognized benchmarks for excellence in corporate philanthropy. Learn more at wawanesa.com
We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

Job Overview

The Senior Marketing Campaigns Specialist is responsible for supporting Wawanesa\xe2\x80\x99s integrated marketing communications campaign strategy to customers, brokers, and industry.
This role will lead day-to-day activities that support acquisition and retention needs of Canadian Property & Casualty and its regions, including advertising campaigns, integrated customer communications, product launches, and Wawanesa\xe2\x80\x99s content strategy.
The Senior Marketing Campaigns Specialist is motivated, creative and highly adaptable to ongoing changes in the marketing industry and insurance marketplace.
Job Responsibilities

• Works closely with the Manager, Marketing Campaigns, taking a leading role in the development and execution of marketing communications plans and strategies
• Engages internal clients such as our regions, Business Development, Product and Pricing teams in Canadian P&C, the US Marketing team (content sharing and social media calendar coordination), to develop integrated targeted and mass marketing campaigns under the direction of Manager, Marketing Campaigns
• Supports the Talent Acquisition team with social media campaign activity to support employee recruitment
• Contributes toward the development of a Go-to-Market process to ensure product launches are strategically executed across all teams
• Develops creative briefs to inform the direction for marketing communications projects from concept to completion; includes agency brief development
• Manages the production of campaign materials and advertisements, providing direction to graphic designers, writers, liaising with websites, publications, vendors and ensuring on-time delivery
• Creates concepts and leads content development for marketing communication initiatives spanning various channels and audiences, such as external websites, social platforms, advertising properties and marketing presentations
• Works with the Employee, Corporate Communications and Community teams to coordinate the external execution of internal-oriented communications activities (PR, community, employee/corporate communications) across disparate teams
• Proactively monitors our social media program, providing mentorship to the Social Media Specialist and leading the Social Media Engagement Team to ensure enterprise-wide alignment
• Supports the organization\xe2\x80\x99s social media response as part of an integrated external response in crisis situations such as catastrophes
  

Qualifications

• University degree or college diploma in business, marketing, marketing communications, or related field.
• Minimum 5 years\xe2\x80\x99 experience in a marketing department or relevant agency
• Experience working within cross-functional teams; strong collaboration and communication skills
• Strong writing, editing and proofreading skills, with demonstrated experience writing for marketing campaigns and digital media
• Demonstrated experience managing marketing campaign activity including the allocation and management of campaign budgets
• Exceptional project management skills; detail oriented, organized and focused on timelines
• Experience across multiple mediums, such as traditional advertising, digital communications, content marketing, video and social platforms
• Working knowledge of Hootsuite social media publishing tool
• A dynamic presenter capable of conveying complex ideas and strategies across diverse groups including senior leaders
• Experience progressing work through various levels of stakeholder
• Relentlessly curious about changes in the marketing field to deliver best in class marketing communications programs
• Comfortable with ambiguity
• Experience within insurance an asset

#LI-Remote Wawanesa is proud to be one of Manitoba\'s Top Employers for 2023 recognizing that we are an exceptional place to work!

Wawanesa provides its employees with a respectful, challenging and rewarding environment where they can maximize their potential while contributing to the company\xe2\x80\x99s goals. Our full-time permanent employees are provided with highly competitive compensation packages (salaries, generous vacation allowance, leave top up, annual bonus plan, premium free benefits and a pension plan). Wawanesa provides a stable environment for its employees in today\xe2\x80\x99s challenging markets.

Wawanesa is an equal opportunity employer and is committed to fostering a diverse workforce that is equitable and inclusive for all. Wawanesa provides equal employment opportunity to all employees and applicants without regard to an individual\xe2\x80\x99s protected status: race/ethnicity, colour, religion, creed, sex or gender, sexual orientation, gender identity or expression, family or marital status, pregnancy/childbirth or related conditions, national origin, disability, military or veteran status, or any other protected status. Accommodations are available upon request throughout all aspects of the selection process. Candidates requiring accommodations may contact, in confidence, jobs@wawanesa.com. If you are interested in this exciting, challenging position with Wawanesa, apply today with your Resume.

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