Job Description

Date: Nov 3, 2023 Location: Manitoba, CA Ontario, CA Company: Wawanesa Insurance
Job ID: 7224 Working Business Language: English
At Wawanesa, we\xe2\x80\x99re proud to offer a flexible hybrid work environment where our employees may have the flexibility to work from the office, hybrid or remote. You may work from any of the following locations: Manitoba and Ontario.
The Wawanesa Mutual Insurance Company, founded in 1896, is one of Canada\xe2\x80\x99s largest mutual insurers, with over $4 billion in annual revenue and assets of $12 billion. Wawanesa Mutual, with executive offices in Winnipeg, is the parent company of Wawanesa General, which offers property and casualty insurance in California and Oregon; Wawanesa Life, which provides life insurance products and services throughout Canada; and Western Financial Group, which distributes personal and business insurance across Canada. Wawanesa proudly serves more than two million members in Canada and the United States. Wawanesa actively gives back to organizations that strengthen communities where it operates, donating well above internationally recognized benchmarks for excellence in corporate philanthropy. Learn more at wawanesa.com
We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

Job Overview

The Senior Marketing Communications Specialist is responsible for leading the development and execution of marketing communications plans and strategies, and for embodying our company\'s values and culture. They will do so through multichannel advertising campaigns and integrated marketing communications, with a strong focus on promoting a positive and inclusive experience for all Wawanesa Life members. This role is not just about marketing life insurance products; it\'s about making a meaningful difference in people\'s lives through delivering the security and protection they deserve. The Senior Marketing Communications Specialist is motivated, creative, and highly adaptable, and they thrive in a collaborative and supportive environment. As they navigate ongoing changes in the marketing industry and insurance marketplace, they do so with a resilient and positive attitude that inspires their colleagues and fosters a sense of community within the Marketing department.

This role works directly and maintains deep relationships with stakeholders within the Wawanesa Life company and throughout Wawanesa in Products, Business Development, Member and Broker Experience, Claims, Legal, and Compliance to consistently embed feedback, data, and new thinking into Wawanesa\xe2\x80\x99s product marketing initiatives.
Job Responsibilities

• Drive the development and management of marketing communications plans and strategies for Wawanesa Life and its cross-sell initiatives with Wawanesa\xe2\x80\x99s property and casualty operations.
• Promote a culture of teamwork and open communication within the Marketing department and across other functional teams.
• Lead life insurance marketing strategy initiatives by providing product positioning recommendations, identifying appropriate media channels and tone for target audiences.
• Provide creative direction for high impact marketing communications projects, such as product launches, advertising campaigns, customer communications and promotional events.
• Manage creative and content development for multichannel marketing communication initiatives, such as websites, social platforms, digital advertising properties and marketing presentations.
• Work closely with internal stakeholders and external advertising/creative agencies on the Wawanesa Life brand and position in the marketplace on a regional and national basis.
• Manage the production of campaign materials and advertisements, collaborating with graphic designers, writers, liaising with websites, publications, vendors and ensuring delivery on time.
• Responsible for providing meaningful results to leadership on product marketing activities.

Qualifications

• 8+ years of experience in an in-house marketing communications department or advertising/communications agency.
• Degree or diploma in Marketing, Communications, or related experience.
• Experience working within cross-functional teams; strong collaboration and communication skills.
• Knowledgeable about the full product design and development lifecycle (i.e., launching new and improving existing products).
• Strong writing, editing and proofreading skills, with demonstrated experience writing for marketing campaigns and digital media; experience with SEO/SEM.
• Experience with leading and executing product marketing initiatives and developing media plans.
• Exceptional project management skills: detail oriented, organized and focused on timelines.
• Experience across multiple mediums, such as traditional advertising, digital communications, content marketing, video, and social platforms.
• Skilled with web content management systems, such as dotCMS and WordPress.
• Experience with Adobe InDesign and Photoshop is considered an asset.
• Experience with content marketing, email marketing and/or HTML and CSS considered an asset.
• Bilingualism (French/English) is considered an asset.
• Interest or experience in the insurance industry.

#LI-Remote Wawanesa is proud to be one of Manitoba\'s Top Employers for 2023 recognizing that we are an exceptional place to work!

Wawanesa provides its employees with a respectful, challenging and rewarding environment where they can maximize their potential while contributing to the company\xe2\x80\x99s goals. Our full-time permanent employees are provided with highly competitive compensation packages (salaries, generous vacation allowance, leave top up, annual bonus plan, premium free benefits and a pension plan). Wawanesa provides a stable environment for its employees in today\xe2\x80\x99s challenging markets.

Wawanesa is an equal opportunity employer and is committed to fostering a diverse workforce that is equitable and inclusive for all. Wawanesa provides equal employment opportunity to all employees and applicants without regard to an individual\xe2\x80\x99s protected status: race/ethnicity, colour, religion, creed, sex or gender, sexual orientation, gender identity or expression, family or marital status, pregnancy/childbirth or related conditions, national origin, disability, military or veteran status, or any other protected status. Accommodations are available upon request throughout all aspects of the selection process. Candidates requiring accommodations may contact, in confidence, jobs@wawanesa.com. If you are interested in this exciting, challenging position with Wawanesa, apply today with your Resume.

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