Job Description

DescriptionOur team and what we\'ll accomplish together*This exciting role is at the very center of base management on the Go-to-Market (GTM) Base and Retention team. We strive to nurture and grow our customer base relationships to drive great moment of truth experiences, engagement and retention outcomes.As a Senior Market Manager, you will lead the customer centric strategy and execution of the GTM Base Management activities. This includes campaign generation and optimization, targeting, positioning and ongoing management of our customer base. In addition, you will work with a significant cross-functional stakeholder group to simplify and optimize the customer experience from end to end.The role includes a strong focus on simplifying existing journeys while ensuring business continuity and collaborating across various internal stakeholders to drive strategic marketing outcomes such as product engagement, revenue growth and retention. You will lead existing, and design new, strategies and tactics that aim to optimize the outcomes of our customer\'s moments of truth, increasing customer adoption and engagement while preventing churn.What you\'ll do*You\'ll design and execute best in class GTM strategy, including our messaging strategy, channel integration plans, new pricing and offer positioning, new market launches and campaign management for TELUS Home Services.In partnership with our digital and marketing communications teams to become an industry leader in crafting personalized, targeted, and meaningful engagement journeys for TELUS customers across a number of 1:1 mediums, including digital, social, email, SMS, outbound, etc.You will bring a fresh perspective, critically evaluating how we message, educate and engage our customers and work cross-functionally across internal partners (such as Product, Pricing, Base Management, Data, Digital and Retention teams) to create holistic strategies that drive great customer experiences, profitability and growth.You will support projects from end to end, taking the lead on strategic planning and development in addition to sharing overviews, performance updates and recommendations to senior leaders toassist with critical decision making.QualificationsWhat you bring*

• Talent for bringing people together in a positive way, you know how to work effectively across groups, discuss opportunities, tackle problems, and motivate people to take action.
• An eagerness to welcome, receive and implement cross-functional feedback in an effort to bring the best work to market
• Ability to thrive while working both autonomously and collaboratively, with a self-directed and proactive approach to identifying necessary steps to move forward with confidence
• Proven aptitude for spearheading projects with cross-functional teams, resulting in a solid track record of meeting deadlines and achieving objectives
• A talent for uncovering the insight beneath the data and a desire to continuously improve and optimize performance
• Recognized for your superb communication skills, you have an ability to explain complex ideas simply and translate them into creative and practical strategies
• Natural curiosity, a thirst for knowledge and a pulse on best marketing practices

Great-to-haves*

• 5+ years or progressive experience in managing complex marketing projects from planning and strategy development to execution and optimization
• An undergraduate degree in Commerce, Marketing or Communications - or related post-secondary education
• Experience in leading base marketing projects or customer communications with strong engagement rates in a marketing agency or medium to large business
• Knowledge of the Google suite of applications, notably Slides, Documents and Sheets

Salary Range: $86,000-$130,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more \xe2\x80\xa6

A bit about usWe\xe2\x80\x99re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You\xe2\x80\x99ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We\xe2\x80\x99re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you\xe2\x80\x99re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS\xe2\x80\x99s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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