Job Description

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Venez faire votre difference dans les communautes a travers le Canada, ou l'authenticite, la confiance et l'etablissement de liens sont valorises - alors que nous faconnons l'avenir du commerce de detail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associee a notre engagement a avoir un impact positif sur la vie de tous les Canadiens, viens offrir a nos collegues une gamme d'opportunites et d'experiences pour aider les Canadiens a Vivre Bien, Vivre Pleinement.



Chez Les Compagnies Loblaw Limitee, nous reussissons grace a la collaboration, a l'engagement et nous placons la barre haute pour nous-memes et ceux qui nous entourent. Que vous debutiez votre carriere, que vous reintegriez le marche du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Job Profile: Sr. Manager, Strategy & Insights for Innovation

Reports to: Director - Insights and Strategic Innovation


Location: 1 President's Choice Circle, Brampton


Are you at the top of your game? Bring your expertise and knowledge to Canada's largest retailer. We are looking for an innovative, passionate, and collaborative team member for Loblaw Company's Control Brands Insights and Strategic Innovation team.


This is an exciting time to join our team and help bring to market the 'next and never-been-done' in product innovation. That's what our customers expect when they shop in our stores. It's been true since the introduction of The Decadent Chocolate Chip Cookie, and it's still true today, with our vast assortment of best-in-class private label products.


If you are looking to join a company that offers opportunity, excellent leadership, ongoing training and makes a big impact on the community - this is the role you've been waiting for!

Reporting directly to the Director for Insights and Strategic Innovation, you will help define the strategic direction of some of Canada's most iconic CPG brands - President's Choice, No Name, Life, and more! In this role, you will leverage consumer and business insights to identify growth opportunities and collaborate with internal stakeholders to bring them to life. This unique role works with product managers, product developers, the culinary team, external research vendors, internal packaging design teams, and marketing to deliver best-in-class products across all grocery categories. This position requires an entrepreneurial builder mindset, a deep passion for food, a strong ability to collaborate and influence, and exceptional organizational and planning skills.

A successful candidate in this role will be able to lead the development of a comprehensive plan to identify, articulate, and solve for emerging opportunities - all grounded in deep consumer insight. This includes obtaining internal alignment and holding all stakeholders accountable to timelines and deliverables.

What You'll Do

Lead the execution of strategic initiatives.

Own overall process flow, timelines, and establishing key milestones for cross-category initiatives Support in obtaining senior leadership buy-in with alignment meetings and impactful presentations Coordinate with test kitchen to support strategy sell-through with curated menu's and strategic food tasting sessions Lead the creation of packaging design brief Own follow-ups and ensuring stakeholders deliver on needed requests Lead in development of product ideation themes for marketing campaigns like the Insider's Program.

Lead the implementation of primary consumer research into strategic initiatives

Conduct research independently and with research vendor partners and/or DIY platforms to answer business questions. Embed insights into strategic recommendations and curated presentations for various stakeholders. Manage internal/external stakeholders, create timelines, and ensure objectives are clearly established.

Lead in the development of new customer-centric tools and methodologies

Have a strong understanding of best-in-class consumer insights tools and methodologies Expand the Home Evaluation program to include in-person testing, implement concept testing for new ideas, shop-along studies for target insights, and experiential learning opportunities for whitespace opportunity activation.

Serve as the Strategic lead for the 3-year planning process

Provided consumer insights and strategic support to Product Managers during the development of 3-yr plans. Be a central point of contact for internal/external data, trends, and insights.

Support the creation and facilitation of workshops that fuse bold, creative, and lateral thinking with consumer insight, category data, trends, and internal experts.

Facilitate incubator sessions with cross-functional teams to develop innovation proposals into tactical plans Organize brainstorming sessions and tactical workshops with vendors and internal stakeholders

Support in the development of compelling strategic recommendations

Leverage internal data sources (Innovation need states, sales data, consumer research, strategic plans and business reviews) and external data (Market data, syndicated research) to find opportunities for new innovation. Interpret and analyze customer data to generate insights that drive our innovation leadership Create business propositions to pitch identified opportunities to leadership leveraging data story telling.

What You'll Need

Bachelor`s degree (or higher) with proven experience in product innovation, strategy, marketing or similar field - preferably in the food, beverage or consumer packaged goods industries. Knowledge and relevant experience in the areas of creativity and lateral thinking, and design-thinking or emergent strategy principles and ways of working Ability to work with a cross functional team and balance competing priorities for various stakeholders Strong project management skills Strong strategic, analytical skill and ability to drive actionable results using data and insights Knowledge of customer-centric tools and tactics Strong English Writing and Verbal Excellent presentation and visual story telling skills using tools like PowerPoint Microsoft office Suite of Tool Be passionate about food An entrepreneurial mindset with an ability to adapt and deliver in evolving and often ambiguous circumstances Curious, open minded, and not afraid to question status quo Strong understanding of consumer research methodologies - qualitative and quantitative Bonus: Strong knowledge of CPG product development life cycle, working closely with product development, Regulatory & Legal, Supply Chain, Vendors, and Brand Marketing Bonus: Knowledge of Nielsen Discovery

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title.

What You'd Be Happy to Know

Loblaw is an equal opportunity employer, and we consider qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, veteran status, disability status or any other legally protected characteristic.


Accommodation is available upon request for applicants and colleagues with disabilities.


In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.


At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust, and make connections.


If this opportunity interests you, apply today!


Notre engagement envers la durabilite et l'impact social est un element essentiel de notre facon de faire des affaires. Nous concentrons notre attention sur les domaines ou nous pouvons avoir le plus grand impact. Notre approche de la durabilite et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communaute. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ETRE - Engagement, Tient a coeur, Respect et Excellence - guident toutes nos prises de decision et prennent vie a travers notre culture bleue. Nous offrons a nos collegues des carrieres progressives, une formation complete, de la flexibilite ainsi que les nombreux avantages competitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classes au palmares des meilleurs employeurs du Canada, au palmares des meilleurs employeurs pour la diversite au Canada, au palmares des employeurs les plus verts au Canada et au palmares des meilleurs employeurs pour les jeunes au Canada.


Si vous ne savez pas si votre experience correspond a toutes les exigences ci-dessus, nous vous encourageons a postuler quand meme. Nous recherchons des perspectives de candidatures variees, qui incluent des experiences diverses que nous pouvons ajouter a notre equipe.



Nous nous concentrons depuis longtemps sur la diversite, l'equite et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons a creer des environnements accessibles pour nos collegues, candidats et clients. Les demandes d'amenagement en raison d'un handicap (qui peut etre visible ou pas, temporaire ou permanent) peuvent etre faites a n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats a faire connaitre leurs besoins en matiere d'accommodation afin que nous puissions offrir des opportunites equitables.

Veuillez noter

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Les candidats ages de 18 ans ou plus doivent effectuer une verification des antecedents criminels. Les details seront fournis lors du processus d'embauche.


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