Job Description

Location:

Vaughan, in-office

Department:

Performance Marketing

Employment Type:

Full-Time

About the Role:

We are seeking an experienced and strategic

Head of PPC

to lead our paid media efforts across multiple iGaming brands. This role is responsible for developing and executing a high-impact PPC strategy across Search, Display, Mobile, Video, Social Media, and Programmatic channels, with a strong focus on acquiring quality players in both regulated and pre-regulated markets.



The ideal candidate brings deep expertise in performance marketing within the iGaming sector, a data-driven mindset, and a proven track record of managing large budgets while achieving strong ROI. You will lead a growing PPC team and collaborate closely with Marketing, Data, Product, Creative, CRM, and Compliance to deliver sustained acquisition performance.

Key Responsibilities:

Develop and execute the global PPC strategy across regulated and pre-regulated iGaming markets. Lead, mentor, and expand a high-performing PPC team, providing clear goals, guidance, and support. Manage and optimize acquisition campaigns across Google Ads, Bing, Apple Search Ads, social media platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn), programmatic DSPs, YouTube, and other paid channels. Drive growth through effective targeting, bidding strategies, automation, and continuous A/B testing. Optimize campaigns toward core iGaming KPIs including FTDs, CPFTD, ROAS, LTV, and long-term player value. Ensure full compliance with advertising regulations across all jurisdictions. Collaborate with Data & BI teams to ensure accurate tracking, attribution, and reporting across registration, deposit, activation, and retention stages. Produce regular performance reports with actionable insights, trends, and forecasts for senior leadership. Identify and evaluate new paid channels, traffic sources, and technologies to support acquisition growth. Manage relationships with external agencies, networks, and technology partners. Stay up to date on industry trends, regulatory changes, and platform policy updates relevant to iGaming. ###

Requirements

Required:

5-8+ years of PPC experience with a minimum of 3 years in iGaming, sportsbook, casino, or similar high-velocity digital industries. Proven experience managing multi-million-dollar budgets and delivering strong acquisition ROI. Advanced hands-on experience with Google Ads, Google Analytics, GTM, programmatic DSPs, and social media advertising platforms (Facebook Ads Manager, TikTok Ads, Twitter/X Ads, etc.). Strong understanding of iGaming acquisition metrics: FTD, CPA, CPFTD, ARPU, LTV, retention, and player funnels. Experience operating across multiple markets, including regulated and pre-regulated environments. Strong analytical skills with the ability to interpret complex data and provide meaningful recommendations. Excellent communication, leadership, and stakeholder management skills.

Preferred:

Experience with MMPs (AppsFlyer, Adjust). Familiarity with regulatory requirements for iGaming advertising across various jurisdictions. Understanding of BI tools (Looker, Tableau, PowerBI) and/or SQL. Experience collaborating with creative teams on landing page optimization and funnel improvements. ###

Benefits

Competitive compensation package Performance-based bonuses Comprehensive benefits (health, dental, etc.) Opportunities for professional development and advancement A fast-paced, innovative environment within a rapidly growing iGaming organization Flexible location options (remote/hybrid depending on region)


5-8+ years of PPC experience with a minimum of 3 years in iGaming, sportsbook, casino, or similar high-velocity digital industries.