Job Description

Marketing Statement

A career at TransLink and our family of companies means working with people with a wide range of skills and perspectives, all teaming up towards a common goal: preserving and enhancing the region's world-envied quality of life. Together, we connect the region and enhance its livability by providing a sustainable transit and transportation network, embraced by our communities and people. At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings. Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you'll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion!

Responsibilities

PRIMARY PURPOSE
Provides senior level of counsel and advice for media relations and issues management services ensuring alignment to TransLink’s corporate objectives. Develops short and long-term goals and business plans and strategies to minimize risk and build TransLink’s corporate reputation.
KEY ACCOUNTABILITIES
Provides input to corporate strategic planning and leads media strategies and plans for TransLink, to ensure alignment to TransLink’s over-arching communication strategy for the enterprise.
Acts as TransLink’s primary contact and key spokesperson for media and maintains the brand image of the company by disseminating information to members of the press or other media representatives. Assists departments and other stakeholders with developing internal/ external media communications and handles all media relations issues while ensuring social media campaigns’ messaging is aligned.
Develops strategies and plans for TransLink’s issues management program and media relations, collaborating with Director to ensure alignment to TransLink’s communications strategy.
Oversees and supports reputational and operational crisis/issues management by working with the Senior Media Relations Advisor and other Communications staff to create and execute on coordinated and consistent messaging aligned to company objectives and issues management strategies and plans.
Develops short and long-term goals and business plans and strategies to minimize risk and build TransLink’s corporate reputation. Works with the executive team on the development of media relations and issues management and promotes consistent and strong relationships with the media partners.
Directs media relations and issues management projects and programs of high risk, impact and sensitivity ensuring positive reputation and brand elevation. Researches, recommends and produces high level reports upon which TransLink’s decisions may be based. Collaborates with other stakeholders and business partners in providing issues management services (news releases, public service announcements etc.) ensuring positive reputation and brand elevation.
Proactively works with executives and department leaders across the enterprise to identify public relations issues as they emerge. Provides training and support to key TransLink spokespersons and Subject Matter Experts in advance of external events and media interviews.
Provides guidance, advice and mentoring to the staff including selection, training, coaching, development, performance management and all other people management practices.

Qualifications

Education and Experience:
The requirements for this job are acquired through a university degree in communications, public relations or a related discipline, and eight (8) years of progressive communication management experience, including solid experience in media relations & issues management.
Other Requirements:
Advanced knowledge of the concepts, principles, practices and techniques pertaining to communications and issues management with prior experience of dealing with news media.

Advanced communication and interpersonal skills, including demonstrated written and oral communications skills.

Solid interpersonal and relationship skills with the ability to recognize and manage key internal and external relationships with stakeholders, customers, employees, the media, and the general public.

Advanced planning and organizational skills to develop and lead communications strategies, plans, and programs. Highly collaborative, to ensure alignment across internal and external audiences.

Advanced presentation skills with the ability to build reputation, motivate, and influence communications outcomes for key internal and external audiences.

Solid problem solving, mediation and decision-making skills to carry out a key role in media relations & issues management, and to act decisively and independently in high pressure, time sensitive situations.

Solid analytical skills and leadership skills.

Demonstrates flexibility in providing media services on an on-call/after work hour basis, as well as demonstrating sound judgement when dealing with issues that may impact public confidence in the TransLink.
Provides 24/7 guidance, advice and oversight on media monitoring and percolating issues that may impact the organizations brand value and reputation.

Other Information

Recruitment Process: An applicant will be required to demonstrate their suitability for this position by meeting the minimum level of qualifications and experience in order to be invited into the selection process. A standard interview format will be used including general, scenario and behavioural descriptive interview questions. COVID-19 Safety Vaccination Policy To support public health, and protect the health and safety of our employees, customers, and their families, TransLink employees will be required to be fully vaccinated against COVID-19 and will need to provide proof of full vaccination status in compliance with the employer’s COVID-19 Safety Vaccination Policy. Accommodations may be applicable under the BC Human Rights Code. Should an applicant be unable to provide proof of full vaccination and should an accommodation be requested, additional information will be required to determine whether the individual is entitled to be accommodated.

Work Schedule

37.5 hours per week.
This position is full time temporary for 12 months.

Work Designation

Hybrid
This position offers the flexibility of working both on-site and remotely within B.C.

Rate of Pay

Salary starting from: $120,181 per annum.

The Total Compensation Package includes Extended Health, Transit Pass and enrollment in the Public Service Pension Plan upon eligibility. Focus on your development through training, and mentorship programs. Enjoy a variety of health and wellness programs, including access to gym facilities. Speak to us to know more about what we offer.

How to Apply

Please click the 'Apply' button at the top right corner of the page or go to http://www.translink.ca/careers to apply for this position and view instructions on the process. INSTRUCTIONS: Please save your (1) cover letter, and your (2) resume as one pdf document prior to uploading your application on-line. Posting Date: Agust 11, 2022
Closing Date: Until Filled Please note that only those short listed will be contacted. Having trouble applying? Please view the System Requirements & FAQ's by going to http://www.translink.ca/careers.

Equal Employment Opportunity

We are an equal opportunity employer committed to creating and supporting a diverse and inclusive workforce that is free of all forms of discrimination. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please reach out! We celebrate our inclusive work environment and welcome members of all backgrounds, skills and perspectives.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email us at jobs@translink.ca.