399740BR
Marketing
Toronto, ON
March 1, 2023

Company Overview
Tell us your story. Don\xe2\x80\x99t go unnoticed. Explain why you\xe2\x80\x99re a winning candidate. Think \xe2\x80\x9cTD\xe2\x80\x9d if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward. Stay current and competitive. Carve out a career for yourself. Grow with us. Here\xe2\x80\x99s our story: jobs.td.com Department Overview
As part of TD\xe2\x80\x99s Marketing department, the \xe2\x80\x98North American Personalization, Digital Marketing, and Orchestration\xe2\x80\x99 team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized communications at all interactions with our customers and prospect. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experiences for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned, and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.
Reporting to the \xe2\x80\x98Associate Vice President, Digital Marketing Capabilities and Insights\xe2\x80\x99, the \xe2\x80\x98Senior Manager (Head of) Onsite Strategy, Capabilities, and Innovation\xe2\x80\x99 will lead a team of digital marketers and be accountable for Digital Marketing\xe2\x80\x99s portion of 1) Managing Ad and Content Personalization on TD\xe2\x80\x99s public websites to improve ROI and Customer Experience, 2) Audience Strategy and Execution, and 3) Capabilities (aka MarTech) management, expert advice, support, and training for specific technologies Key Accountabilities Leadership & People Management (20%)

• Accountable for leading a cross-functional team of SME\xe2\x80\x99s to deliver highly optimized digital marketing programs, achieving aggressive annual targets
• Set the strategic direction for the team: Monitor industry trends and the competitive landscape, providing thought leadership and direction to help TD become industry-leading
• Develop the team through active coaching
• Define and evolve operational excellence, leveraging Enterprise Scaled Agile where appropriate
• Hire and develop marketing talent that is enterprise assets for the organization
• Provide ongoing reporting of results, insights to performance, inputs for annual planning
• Create an enablement plan to ensure Marketers get the most value out of the team\xe2\x80\x99s offerings
• Create a communication strategy to socialize plans and results with key partners

Public Site Personalization and Banner Advertising (30%)

• Lead Public Site Personalization and Public Site Banner Advertising not through direct ownership, but through shared ownership with another department, and through influencing of key partners
• Deliver initiatives that drive results through reaching, engaging and ultimately converting customers through TD\xe2\x80\x99s owned public digital properties
• Understand overall business objectives and identify data-driven personalization or a/b/multivariate testing opportunities
• Use a variety of research techniques to inform initiatives: competitive analysis, web analytics, customer analytics, advertising analytics, etc.
• Coordinate and influence across a matrixed organization to deliver initiatives (Digital Marketing, Product Marketing, Digital Channel, In-house agency, Line of Business, etc.); foster strong working-relationships with partners
• Act as an evangelist for Website Personalization and Advertising
• Drive best-in-class usage of our capabilities (Adobe Target, Analytics, DMPs, CDPs, etc.)

Audience Strategy (30%)

• Lead Audience Strategy for Paid Media and Public Sites
• Provide expertise on impactful audience opportunities, needed tech and data Marchitecture, and deliver audiences that drive measurable results
• Support key Enterprise / Marketing Projects (ex: Analytical Environment Migration)
• Keep on-top-of best practices, latest tools and data, from our Technology, Marketing Analytics, and Enterprise Data & Analytics partners
• Ensure TD is well-positioned for third-party cookie deprecation through increased usage of TD\xe2\x80\x99s first-party data

Capabilities & Innovation (20%)

• Manage the adoption and usage of key Digital Marketing Capabilities, such as persado to drive innovation among digital marketers and ensure usage leads to incremental business value. Management of this capability includes navigating vendor management and contract management processes, financial management, platform setup and administration, training, change management, etc.

Requirements

• 
  
  • 7+ years of experience running digital marketing, digital product, and/or analytics teams focused on onsite content, personalization, data and analytics, and optimization through A/B testing
  • Proven track record of leading teams in always-on environment and demonstrating exceptional and measurable performance results
  • Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through training, coaching and people development
  • Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
  • Self-sufficient: ability to thrive in a constantly changing and ambiguous environment, requiring regular re-evaluation of priorities and strategies
  • Practical experience developing scorecards, executive level reports
  • Experience in utilization of data for digital media and on-site optimization, including techniques for measuring end-to-end effectiveness across digital marketing touchpoints
  • Experience utilizing Marketing Technologies to drive personalized and targeted experiences \xe2\x80\x93 at least one of the following:
    • Hands-on experience with the Adobe Experience Cloud, notably Adobe Target, Adobe Audience Manager, Adobe Analytics, Adobe Experience Manager
    • Hands-on experience with Google Marketing Platform, notably Google Analytics, Firebase, Google Ads, Google Cloud Platform / BigQuery, etc.
    • Hands-on experience with Optimizely, Salesforce Interaction Studio, Oracle Maxymiser, or similar
  • Experience with Analytical platforms: Data Management Platforms (DMPs), Web Analytics, CRM, or Enterprise Data Warehouses
  • Business acumen: strategic thinking, business process development, analytical and problem solving skills
  • Strong organizational and time management skills
  • Excellent communication skills: presentation, written, and oral
  • Strong understanding of web technologies (HTML, JavaScript, and CSS)
  • An undergraduate degree or diploma in a relevant field is required (Ex: Computer Science, Digital Marketing, Digital Product Management, Digital Analytics, etc.)
• Nice to have
  • Understanding of financial institutions product offerings, and experience working in the Financial Services industry
  • Experience with Customer Data Platforms (CDPs)
  • Experience working in matrixed orgs
  • Graduate degree in a relevant field would be an asset
  • Experience in MarTech/AdTech
  • Experience with Analytics tools and languages like SQL, R, Python, SAS, or similar
  • Experience in BI tools like DOMO, Tableau, or similar
  • Working experience with Agile ceremonies and methodologies (Scrum, Kanban, Sprint Planning, etc.)
  • Experience with the Atlassian suite (Jira and Confluence)

Additional Information
#LI=hybrid Hours
37.5 Inclusiveness
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.