Job Description

Description :Location: Work from anywhereObjective: To strategize and execute marketing campaigns that drive demand and generate qualified leads for the sales pipeline.Here\xe2\x80\x99s what we do and why we do it:Simply put, we will work together to simplify businesses\' IT with cloud technology so they can focus on what really matters, making people\xe2\x80\x99s lives better. Discover how we do that here: .Here\xe2\x80\x99s how you will contribute to the success of the company:The Senior Manager, Demand Generation is a founding member of the Demand Gen team, responsible to establish the function and work on the strategy, development and execution of programs that drive pipeline generation to meet company targets across all verticals.As an expert in all aspects of Demand Gen and Digital Marketing, this role will define and implement best practices, develop campaigns and manage budget to ensure successful business outcomes. This position interfaces directly with Marketing, Sales and Product teams to develop integrated omni-channel campaigns and initiatives across multiple channels including digital advertising, paid media, webinars and virtual events, email marketing automation and others.Your responsibilities will include:

• Establish and lead the demand generation/campaigns function at Sherweb, including development and execution of strategy by GTM to drive market awareness, educate and capture interest and ultimately build pipeline.
• Lead the demand gen team, including paid media, campaigns and events/field marketing.
• Launch and lead implementation of ABM program at Sherweb.
• Work with RevOps and PMMs to forecast, measure, analyze and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue and sales cycle length; Leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.
• Define lead quality, optimize marketing process (such as Sales/MKT SLA and lead hand-off) to meet/exceed goals.
• Balance lead volume and quality to achieve return on Marketing Spend and meet budget.
• Execute and optimize paid media strategies to maximize reach and engagement.
• Form a tight partnership with Sales to meet/exceed sales goals.
• Act as a key stakeholder and partner with operations teams to identify where sales and marketing technologies present an opportunity to increase effectiveness.
• Leverage social media to enhance campaign results and increase visibility.
• Manage email campaign execution to drive engagement and conversions.

• Utilize marketing automation tools to streamline campaign execution and tracking.

Expectations of a Senior Manager, Demand Generation:You are a senior professional that thrives with autonomy and are looking to leverage your experience to build a new demand gen function/team.

• Experience level: You are expected to have broad mastery of demand generation with a healthy foundation of experience covering all the major B2B channels, plus some niche ones.
• Mentorship and best practices: You are expected to manage and act as a mentor to the team and bring best practices to the table to level up the overall function/team.
• Responsibility scope: Responsible for overall Demand Gen function at Sherweb with accountability for GTM and campaign performance. This player-coach role is responsible for strategy, people management and execution.
• Decision-making authority: You will have greater decision-making authority, leading your function.
• Autonomy/supervision: You are to work independently and lead projects with little-to-no supervision, high levels of independence, and minimal support needed. You would be expected to manage relationships, manage up, and generate/leverage political influence to unblock projects and initiatives with less frequent need for escalations.

Here\'s what you need to have and master to get the jobQualifications:

• Bachelor\xe2\x80\x99s degree in Marketing, Business or related field.
• 5+ years of experience in a Senior Demand Gen Marketing role, ideally for a B2B tech company (with 10+ years\' work experience).
• 3+ years of management experience, including experience managing junior ICs, senior ICs and people managers.
• Proven and demonstrated experience with ABM, including launching the ABM program within a business.
• Direct experience or experience managing field marketing, events and paid media/advertising.
• Highly proficient in evaluating demand channels\xe2\x80\x99 performance through quantitative analysis to determine appropriate changes in the marketing mix.
• Self-motivated, disciplined and able to effectively manage workload with minimal supervision.

Skills:

• Excellent communication and project management abilities.
• Creative thinker with a data-driven approach to marketing.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Strong analytical skills and experience with CRM and marketing automation platforms.

Benefits of working at SherwebSherweb is, above all, an environment where the needs of our customers are at the heart of our actions. We are committed to living our values of passion, teamwork and integrity every day.A fast-paced work environment that adapts to you

• A friendly and diverse work culture with inclusion and equality at the heart of our actions
• State-of-the art technology and tools
• A results-oriented culture where talent, action, and thinking outside the box are given due recognition
• Annual salary review based on performance
• Generous and caring colleagues of various professional and cultural backgrounds

A flexible total compensation offer

• A base salary ranging between 97 720$ and 139 600$ yearly
• Vacation time that considers your previous experience
• Advanced paid hours to recharge your batteries (holidays and mobile days)
• Flexible benefits plan that adapts to your needs
• Flexible savings fund options
• A monthly home internet allowance

Considerable growth opportunities

• A career path with opportunities to learn and grow
• Proximity to your direct manager and open, honest communication to support your development
• Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career

Last but not least: \xe2\x80\x9cSherweblife\xe2\x80\x9d - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the yearReasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English-speaking clientele at all times.#LI-Remote#LI-VB1

Sherweb