Job Description

Out client is a 21st-century alliance of best-in-class creative brands, representing a new model for interagency teamwork. With over 25 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. Our client\'s work adds tangible value to the human experience and is instrumental to the success of their clients. They have more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and the Asia Pacific.Our client provides flexibility to work remotely. They have offices in New York, Chicago, San Francisco, Los Angeles, Toronto, Montreal and Vancouver if you\'d like to work in the office. Working hours are mainly in the eastern time zone for collaboration but you will be working with colleagues from around the world as this is a global role.About the Job:Our client is growing their product portfolio to enhance their services offerings and deliver stronger business outcomes for their clients.The global marketing team is being built from the ground up as they aim to create a Marketing Center of Excellence for the network of agencies. As part of this team, they are building out their campaign marketing expertise to support the new products, like our new All-in-One intelligent marketing system: Plus AIOS, which are developed specifically for their agency network and clients.The Sr Campaign Manager will help establish the campaign marketing discipline as well as advise their agency marketing teams on campaign best practices. Reporting to the Global Head of Marketing, you will work closely with our sales executives, content and product marketing leads, and agency partners to shape and execute demand generation strategies, driving brand growth and fostering customer engagement across various channels. In this high impact role, you will put your creativity and marketing prowess to work to develop, launch and manage innovative campaigns, optimize performance, and generate measurable results that align with our company\'s vision and goals.The ideal candidate is well versed in full funnel campaign management and a wide variety of digital practices, have experience with account-based campaigns (1:Few, 1:Many), understand the motivations of CMOs and marketing executives, and have a successful track record of achieving Marketing Qualified KPIs and pipeline goals. You will help our sales team and agency account teams connect with stakeholders in meaningful ways, increase engagement and contribute to pipeline generation. Additionally, this person is agile and flexible enough to adapt quickly to changing needs, duties and responsibilities based on the changing needs of the business.What you\'ll do

• Partner with sales to create and execute a growth playbook (targeting, positioning, lead-sourcing) for acquiring new business and facilitating growth in existing accounts.
• Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
• Develop and execute demand generation campaigns across all channels, including email, social media, webinars, content syndication and digital advertising.
• Establish nurture campaigns to include multiple channels in addition to email, to engage our audiences and progress them deeper into the funnel
• High competency with ABM and demand generation martech, digital marketing trends, and best practices (6Sense, Salesforce, etc).
• Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across multiple touchpoints, and leverage those insights to refine segmentation and drive more engagement
• Monitor, measure, and test campaign effectiveness and continually optimize to meet quarterly and annual revenue targets.

Who you are

• 8+ years of related campaign marketing manager or ABM experience in a startup or entrepreneurial environment
• Previous experience with Salesforce Pardot, 6Sense and other ABM martech tools
• Proven track record meeting/exceeding lead generation and pipeline influence targets.
• Experience orchestrating plays and partnering with sales teams to deliver results.
• Data-driven and results-oriented in planning and execution.
• Passion for delivering an exceptional customer experience.
• Comfortable with a fast-paced environment where agility and the ability to pivot are essential
• Experience building rapport with executive stakeholders and speaking their language
• Self-starter mentality with a resourceful approach

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.Accessibility: If you need any accommodations during the interview process, please let us know.

AIP Connect