Job Description

JOIN OUR TEAM

Couche-Tard/ Circle K is a renowned convenience store known worldwide for quality products and excellent customer service. We are a Global Fortune 200 company and like to consider ourselves the 'biggest start-up' though we have existed for more than 40 years. At a $34 billion dollar market cap value, we have over 14,500 convenience stores across the Canada, US and Europe.

Couche-Tard/ Circle K seeks an experienced Consumer Insights Leader to join our multi-national convenience store chain acting in a strategic leadership role to support our Canada Business and selected Global initiatives. The position is based in Laval, Canada reporting to the Global Consumer Insights Director.

Senior Manager Consumer Insights - Canada

Department: Global Marketing

Location: Laval, QC

Type: Permanent, Full Time

Hybrid mode: 3 days in the office and 2 days remotely

How to apply? Apply on our career site!

ABOUT THE SENIOR MANAGER CONSUMER INSIGHTS POSITION:

The primary purpose of this role is to provide an insightful understanding of consumer decision-making, utilizing advanced qualitative and quantitative customer research, and foresight to inform decisions made by senior leadership with a targeted focus on (1) CREATING a strategy to deliver superior near term and future-forward insights that results in material consumer and business value. A competitive candidate must tackle business inquiries by developing thoughtful, incisive, and thoroughly practical learning plans, analyses, and reports which inform decisions and support business imperatives. You will empower the organization with the what, why, and insights to activate by employing disruptive and novel approaches. (2) SYNTHESIZING a myriad of data and analytics into a story, both narrative and visual, that surfaces human insights and empathy and actions in a way that communicates and speaks to stakeholders. A demonstrated track record of analyzing and packaging data into compelling and impactful stories is required for success in this role.

WHAT YOUaEUR(TM)LL DO

Responsible for evaluation and continuous improvement of processes and system, working in close collaboration with partners to maximize merchandising capabilities;

Lead alignment and coordination of merchandising needs across key strategic initiatives like DDM, Quantum, and Loyalty;

Responsible for direction, strategic planning and management of systems support for Merchandising;

Lead teams directly and through influence across multiple, complex business scenarios, leverage both direct team along with cross functional partners to support strategic deliverables related to merchandising;

Work with partners to determine reporting and data needs related to merchandise, to support decision making, working collaboratively across BUs and global teams;

Drive creation of best practice through creation of training programs related to merchandising discipline to be delivered globally across Bus;

Collaborates closely with global teams and local/regional support departments including Marketing & Merchandising teams, Loyalty/Digital/Personalization teams, Category Management teams, Global Analytics, Procurement, etc to drive key strategic projects related to merchandising.

OUR IDEAL CANDIDATE WOULD BE:

Experienced Consumer Insights Leader -- Deep expertise in consumer insights at top retailers and/or experienced digital insights individual with ability to develop strategies aligned with the critical business imperatives. A professional with mastery of traditional qual/quant research techniques and an understanding of more emerging approaches, including Journey mapping, social listening, trend analysis.

Accomplished Collaborator-- Able to get things done working across functions seamlessly to get things done. Great collaboration and partnership skills to interact and maximize external research agencies relations.

DAY-TO-DAY RESPONSABILITIES:

Lead, design, build and manage Circle KaEUR(TM)s Canada consumer insights agenda and key assigned global projects. Architect learning agendas designed to position Circle K to win at customer critical moments along the path to purchase.

Take vision and customer needs, human insights, behaviors, and emotions and transform them into powerful and impactful user stories, personas, and scenarios.

Champion a customer-centric and data-driven approach that incorporates deep "Voice of the CustomeraEUR understanding into new product offerings and industry-leading experiences.

Experience with a range of research methodologies; concept testing, advertising, customer journey/packaging, positioning, consumer segmentation/demand spaces, etc.

Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data

Partner and cultivate strong relationships with business stakeholders and external agencies to frame problems, prioritize and scope design efforts.

WHAT YOUaEUR(TM)LL NEED:

We want you to join our team! HereaEUR(TM)s what weaEUR(TM)re looking for:

Bachelors or Advanced degree.

Seasoned professional with 7+ years of custom insight/research experience in either B2C or B2B. Significant retail experience is a plus.

4+ years of customer experience, digital marketing/insights , product management, , brand management, human-centered design, consulting, or related is a plus.

High aptitude for translating complex inquiries into simple, straightforward, and actionable results.

Excellent interpersonal skills with the ability to influence key stakeholders.

Excellent written and verbal communication skills - experienced and comfortable communicating with executive-level management.

High skills in story-telling - succinct and impactful style.

Ability to work independently and exhibit comfort in ambiguous situations with a proactive and positive attitude, willingness, and ability to take on new responsibilities.

Able to constantly adapt and thrive in a fast-paced work environment. Learn fast and act decisively.

Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques (including new to the world approaches).

Loves being part of a team. Cultivates effective relationships to maximize cross-functional teams' engagement and productivity.

WHY WORK WITH US

Our store and office employment opportunities offer you quick career growth with an international company, plus a dynamic work environment that puts people first. Wherever you are in your journey, we have a place for you. HereaEUR(TM)s some of the exciting perks we offer:

Complete benefits packages (medical, dental, etc.);

Possibility of enrolling in a pension plan with employer contributions or a stock purchase plan;

Employee discounts in stores and with multiple of our partners;

Paid time off plan including vacation, sick days and personal days;

Work in a collaborative, dynamic and high performing team;

Learning opportunities to develop new skills and to evolve professionally in a fast-growing company;

Hybrid work.

INTERESTED? Apply on our career site!

Couche-Tard/Circle K places great importance on diversity in the workplace and is committed to the principle of employment equity by encouraging applications from designated groups, i.e.: women, Aboriginal people, people with disabilities and visible minorities.

We thank all applicants for their interest in this position; only those selected will be contacted.

Couche-Tard / Circle K valorise la diversite et de laEUR(TM)inclusion et vise a creer un milieu de travail sain, accessible et gratifiant qui met en valeur la contribution unique de nos employes au succes de notre entreprise. En tant qu'employeur qui s'engage a respecter l'equite en matiere d'emploi, nous encourageons les candidatures les plus diverses afin de pouvoir nous doter daEUR(TM)un effectif varie et representatif de nos clients et des communautes que laEUR(TM)on sert. Des accommodements sont disponibles sur demande pour les candidats qui participent a tous les aspects du processus de selection.