Job Description

BE THE GENERATION TO HELP BUILD A BRIGHTER TOMORROW. Every generation has a challenge that defines them. At OPG, we are calling on all innovators, disruptors, thought leaders and change-makers. Join us as we electrify life in one generation and build a sustainable future powered by our electricity, our ideas, and our people.

WHAT YOU'LL BRING

MINIMUM QUALIFICATIONS:

• Bachelor's degree in marketing, communications, business or a related technical field or equivalent practical experience.
• Ten years of progressive experience in marketing, advertising, market research, brand management, digital media, and strategic communications; experience in enhancing a company's reputation through creative and effective multi-channel marketing and advertising campaigns.
• Experience with mass and emerging media, such as online, social, print, broadcast, out-of-home, CRM (email marketing), and sponsorship partnerships; experience negotiating and managing contracts and a large operating budget.
• Strong account management, media planning and buying, content development (web, social, email), creative campaign development and production, and campaign measurement experience.
• Five years of management experience effectively leading, influencing and motivating a team of brand, social, web communication professionals and agency and vendor partners.

PREFERRED QUALIFICATIONS:

• Experience advising business stakeholders and a team on strategic brand management and direct and digital marketing advice.

• Excellent presentation skills, with strong verbal/written communication skills; ability to build strategic and impactful communications and present to senior and executive management.
• A creative mind with a keen eye for design, detail, visual content and creative copy.
• Experience creating, managing, growing and engaging audiences with web, digital and social media platforms; the ability to monitor and adjust strategies based on performance.
• Strong interpersonal skills and ability to practice empathy. Experience in building and maintaining productive relationships and partnerships across the business with various stakeholders internally and externally.
• Strong business and financial acumen; extensive knowledge and understanding of business financials, budgets, legal concepts, commercial contracts, competitive bidding and contract laws.
• Previous experience working for or with a brand, marketing, advertising, digital, or social media agency; experience gained of exposure of seeing marketing and branding from various perspectives, industries, etc.
• Experience working in/for/on behalf of industries such as utilities, energy, power, mining or the public sector.

WHAT WE HAVE TO OFFER

ABOUT THE ROLE: As part of the Brand Management team, reporting to the Director, you will deliver strategic corporate initiatives to inform and engage the public, staff, and key stakeholders; to advance awareness and understanding of OPG and its key strategic priorities, including helping advance new clean energy generation projects, the company's ambitious new climate change plan, Indigenous reconciliation action plan, and equity, diversity, and inclusion (ED&I) strategy. You will also be responsible for helping market new energy transition products and services on behalf of OPG and its family of companies. This includes: producing multi-channel advertising programs, overseeing corporate social media platforms, and developing communications strategies, plans and processes designated to meet overall company objectives.

The successful candidate will lead a team responsible for managing all aspects of OPG's brand, including internal design, production, and content (web, email, social) resources, external advertising, media, and PR partners, and overall group finances. In addition, the successful candidate will also evaluate the performance of advertising and partnership programs, and develop and oversee qualitative and quantitative research initiatives to ensure communications effectiveness.

RESPONSIBILITIES:

• Advertising and Brand Management: Develop strategies and oversee implementation of multi-platform advertising and mass media communication campaigns and social media for OPG.
• Market Research: Oversee the development of qualitative and quantitative market research, executing research studies to verify the effectiveness, value, and impact of advertising and communications programs.
• Digital and Social Media: Develop and oversee OPG's social media and digital strategy (web and CRM), provide strategic direction on content implementation across all platforms and monitor and measure results. Drive engagement and follower/subscriber growth on all corporate communications platforms.
• Team Development & Management: Provide strategic direction, develop and supervise the team, ensuring strong performance and adherence with OPG's corporate behaviours and values. At the same time, continuing to build engagement and curiosity.

WHAT'S IN IT FOR YOU

This is an exciting opportunity to work in an environment where you will contribute to Ontario Power Generation's continued growth and success in generating clean, safe, reliable, low-cost power sustainably. Here's why OPG might be the ideal workplace for you:

• Have an active role in helping advance critical energy projects that will make a meaningful difference in the fight against climate change.
• OPG cares about the safety and well-being of our employees. It is our utmost priority.
• We offer a supportive work environment where you can be your best daily.
• Learn from the best; be part of an industry-leading innovative organization where you have access to opportunities across a diverse mix of work in the energy sector.
• Competitive total rewards package with retirement savings of a defined benefit pension plan.
• Be part of a growing industry where the demand for our power will only grow in importance as we further electrify the economy.
• Flexible work arrangement and hybrid working environment.
• Exceptional range of opportunities to stretch, advance and develop.
• Work for a business that cares and is committed to building a sustainable future. Our public commitments help hold us accountable for OPG's climate change plan, Our Equity, Diversity and Inclusion Strategy, and Our Reconciliation Action Plan.
• Participate and volunteer in some of the many ways OPG gives back to the communities where we operate.
• Be part of making a difference in the lives of fellow Ontarians and Canadians. Electricity is vital to the province, and OPG's clean electricity is helping decarbonize other sectors.

OUR PROMISE TO EQUITY, DIVERSITY, AND INCLUSION: OPG is committed to accelerating equity, celebrating diversity, and fostering a culture of inclusion where all employees are valued, respected and supported. Appropriate arrangements can be made if you require accommodation during the application or interview process. If you need information in an alternative format, please get in touch with AODA@opg.com

NEW CAMPUS: In 2025, (OPG) is establishing a new corporate headquarters in Durham Region. The new campus will provide a cutting-edge work environment that fosters collaboration and innovation.

ABOUT ONTARIO POWER GENERATION (OPG): We continue to set the bar for environmental protection, community involvement and economic impact - all while safely keeping the lights on. Now we've set out sights on and a catalyst to help the economies where we operate achieve net-zero by 2050. OPG operates a , including; nuclear, hydroelectric, biomass, natural gas, and solar. We are also a clean-tech leader and innovator, offering challenging and unique work opportunities. Help us use our power to change the world.

Status: Regular Full Time

Working Conditions: Hybrid Working Environment

Education Level: University Degree

Location: 700 University Ave, Toronto, ON

Shifts(s): Days

Travel: Yes- 10%

Deadline to Apply: October 23, 2022

OPG thanks all those who apply; however, only candidates considered for an interview will be contacted.

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