Job Description

Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.



Role Description



As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing organization, you will drive the marketing-led acquisition strategy and experimentation agenda for Dropbox across both product-led (PLG) and sales-led (SLG) motions. You will define strategic priorities, develop integrated campaign frameworks, and guide a disciplined, insight-driven experimentation program to identify and scale high-impact growth opportunities.



In this highly cross-functional role, you will partner closely with channel marketing, content, PMM, product, data science, and sales teams to bring acquisition initiatives to market with clarity, consistency, and excellence. You will shape audience strategy, oversee cross-channel messaging and positioning, and inform investment decisions through rigorous analysis and performance insights.



This role requires a strong blend of strategic leadership, analytical depth, and collaborative influence. You will provide direction, structure, and standards that elevate Dropbox's acquisition programs--ensuring they are customer-centric, data-driven, and aligned to broader business goals.

Responsibilities



Own Dropbox's end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments.

Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points.

Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions.

Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC.

Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces.

Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities.

Champion the use of AI in acquisition workflows--from targeting and segmentation to creative optimization and predictive scoring--ensuring Dropbox's growth engine remains modern and efficient.

Requirements



10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments.

Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams.

Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology.

Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns.

Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization.

Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation.

Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations.

Preferred Qualifications



Experience scaling acquisition programs in high-growth SaaS or freemium environments

Proficiency in experimentation and automation platforms (e.g., Jira, Confluence)

Strong understanding of paid media strategy, lifecycle handoff, and pipeline measurement frameworks

Exposure to AI-driven personalization, predictive lead scoring, or generative content workflows

Strategic marketing/analytics background

Compensation Canada Pay Range $141,100--$190,900 CAD



The range listed above is the expected annual salary/OTE for this role, subject to change.



Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).



Company Description



Dropbox isn't just a workplace--it's a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox--and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you're meant to be. Here, you can own your impact to make work more intuitive, joyful, and human--for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries--and yourself-- Dropbox is ready for you.



Team Description



The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.



Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.



Benefits



Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:



Competitive medical, dental and vision coverage*



Retirement savings through a defined contribution pension or savings plan



Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh

Income Protection Plans:

Life and disability insurance*

Business Travel Protection:

Travel medical and accident insurance*



Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food and groceries, and much more

Parental benefits including:

Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support



Mental health and wellness benefits



Additional benefits details are available upon request.



Where group plans are not available, allowances may be provided

Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy



Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy .



Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.