Job Description

Senior Growth Manager

About Hullo: Connecting Vancouver Island to the Mainland

Hullo is a fast-growing, tech-forward ferry service dedicated to transforming travel between Vancouver Island and downtown Vancouver. We're not just a transportation company; we are a customer-experience company on a mission to make travel seamless, efficient, and enjoyable. With a strong foundation now established, we are investing in a world-class team to professionalize our growth engine and scale our business to the next level. This is a pivotal moment in our journey, and we're looking for a leader to help us write the next chapter.

The Mission: Architect and Scale Our Marketing Engine

We are seeking a data-driven, strategic, and experienced Senior Growth Manager to be the architect of our marketing engine. Your core mission will be to take our successful foundation and build a predictable, scalable, and highly efficient system to drive Hullo to the next level and beyond.

You are not just managing channels; you are owning the entire marketing funnel, leading a talented team of specialists, and acting as the strategic partner to our Chief Revenue Officer. This high-impact, high-visibility role reports directly to the CRO.

The Hullo Culture

At Hullo, we're all about taking things to the next level! Our obsession with safety and delivering an unforgettable guest experience is only matched by our passion for constant improvement. We don't settle for the ordinary - we encourage our employees to think outside the box, innovate and make waves. With data-driven decision making and a continuous improvement mindset, we are committed to raising the bar in everything we do.?

VIFC is an Equal Employment Opportunity employer. We are strongly committed to diversity and inclusion in our organization. All qualified applicants will receive consideration for employment regardless of their race, color, religion, sexual orientation, gender identity, national origin, disability, and any other category protected under applicable law.?We welcome all qualified applicants who contribute to the further diversification of ideas.?

What You'll Be Responsible For:

Owning the growth strategy & P&L:

Develop and execute the comprehensive marketing strategy to achieve aggressive growth targets for new customer acquisition, retention, and lifetime value.

Leading a high-performance squad:

Lead, mentor, and inspire a high-performance team consisting of a Performance Marketer, Creative Lead and Social Media Manager, fostering a culture of accountability, collaboration, and relentless testing.

Managing the Full-Funnel:

Own the entire customer journey, from initial brand awareness and paid acquisition through to email/lifecycle marketing, conversion optimization, and customer loyalty.

Budget & Performance Accountability:

Manage the overall marketing budget, allocating resources to the highest-impact activities and owning the key business metrics, including Customer Acquisition Cost (CAC), Marketing-Sourced Revenue, and LTV.

Building a Growth Machine:

Implement and refine a rigorous operating cadence for high-tempo testing and data analysis, turning marketing into a predictable, scalable system.

This Role Is For You If You Have:

A Proven Track Record of Scale:

You have 5-7+ years of marketing experience, with a clear, demonstrated history of playing a key role in scaling a B2C company through a significant growth phase (e.g., from $10M to $30M+, or similar).

Full-Funnel Expertise:

You are not a single-channel specialist. You have deep, hands-on experience across the marketing mix, including paid acquisition (Meta, Google), SEO, lifecycle/email marketing, and conversion rate optimization.

Data-Driven Leadership:

You are fluent in data and analytics. You live in dashboards, understand attribution, and use quantitative insights to make strategic decisions and guide your team. Direct experience leveraging a Customer Data Platform (CDP) like Segment to understand the complete customer journey is highly desirable.

Exceptional People Management Skills:

You have direct experience managing and mentoring marketing professionals, and you know how to set clear goals, demand high performance, and develop talent.

How you operate:

This is as important as your resume. We need a specific type of leader to succeed in this role.

You are a Strategic Architect; you build systems and strategies, not just campaigns. You are constantly thinking about how to make the engine more efficient and scalable. You are a Player-Coach You lead with hypotheses and thrive on clear accountability. You empower, unblock and inspire your team. You are a proactive leader who identifies opportunities and brings solutions to the table.

Why This is a Unique Opportunity:

Direct line to the CRO, your decisions will shape the future of coastal travel in BC. Career-defining opportunity to prove you can scale a category disruptor.

Location of Role

Ideally, the successful candidate will be based in Nanaimo, Vancouver Island; however, we are open to discussing a hybrid work arrangement with the right individual based in Vancouver.

We're Here for You

At Hullo, we prioritize the well-being of our crew and promote a healthy work-life balance. We get it, sometimes things happen in life that you can't control. At Hullo, people are our greatest asset, and we want to support you and those you care about beyond the paycheque. That's why we've created a comprehensive health and wellness benefits program to promote your physical and mental well-being so you can perform at your best. Better yet, it's flexible since one size doesn't fit all!?

Extended Health & Dental Benefits - VIFC-paid premiums A robust, flexible health spending account - use it for additional health coverage should you need it and/or to support your personal wellness (like paying for your gym membership, sporting equipment, or activity classes) Don't have a family doctor? No worries - we offer 24/7 virtual access to doctors or nurse practitioners to get medical advice or a prescription Support your retirement planning with annual employer RRSP contributions
This role may be eligible for an annual discretionary bonus based on the company's achievement of financial goals and individual performance. Bonus awards are not guaranteed and are determined at the company's sole discretion.

Annual Paid Vacation

If you are a leader who is ready to build the growth engine of BC's most exciting travel company, we'd love to meet you.

We thank all applicants for their interest, but only those selected for an interview will be contacted.

Job Type: Full-time

Pay: $130,000.00-$170,000.00 per year

Benefits:

Dental care Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match
Ability to commute/relocate:

Vancouver, BC: reliably commute or plan to relocate before starting work (required)
Location:

Vancouver, BC (required)
Work Location: In person