Job Description

ABOUT OUR MEDIA

We help businesses grow and connect with their customers through digital. Our passion and drive is rooted in bringing authenticity and community to digital.

Our Media CA specializes in providing end-to-end digital support to privately-owned, mid-sized companies, often with multiple brick-and-mortar locations and small marketing teams. We help businesses navigate the complexities of the digital landscape through targeted PPC, SEO, AEO, SEM, Software Development, and Automation strategies. Focusing on trust, transparency, and ROI-driven results, Our Media ensures every marketing dollar delivers measurable returns and scales business profitability. Our tailored strategies centralize data, uncover growth opportunities, and level the playing field against larger competitors. Based in Toronto, ON, we work as our clients' in-house digital team, specializing in various digital support services, including digital marketing, advanced analytics, web development, backend development, and creative services.

ROLE DESCRIPTION

We're looking for a dynamic individual to join our team in this pivotal role as Senior Digital Paid Media Specialist. In this role, you'll be leading all strategy, planning, and execution of Digital Paid Media deliverables whilst working directly with clients to bring their complex ideas to life.

This role allows you the opportunity to grow into a leadership position in a flexible, rewarding environment that values your skills, creativity, and what you bring to the table. You'll also be in one of the driver's seats to develop industry-leading tools.

At Our Media, we work hard and we play hard. We merge our life with the work we do, through passion and a drive to bring authenticity and community to the digital space. We're a small and lean team, with deep-rooted values in integrity, transparency, and growth.

KEY RESPONSIBILITIES

Strategic Planning & Campaign Management

Develop comprehensive paid media strategies across Google Ads, Microsoft Ads, Meta, LinkedIn, and other platforms tailored to each client's business goals and budget Create and maintain paid media roadmaps with clear KPIs, ROAS targets, and scalability milestones Build full-funnel campaign strategies balancing brand awareness, consideration, and conversion objectives Identify new opportunities for paid growth across emerging platforms and ad formats

Campaign Implementation & Optimization

Set up, launch, and optimize paid search campaigns including search, shopping, Performance Max, and display networks Manage paid social campaigns across Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, and other relevant platforms Execute advanced bidding strategies, audience targeting, and budget allocation across all channels Conduct A/B testing on ad creative, copy, landing pages, and audience segments Implement dynamic remarketing and customer match strategies for improved conversion rates

E-commerce & Feed Management

Optimize product feeds for Google Shopping, Facebook Catalog, and other shopping platforms Manage merchant center accounts and troubleshoot feed issues Develop shopping campaign structures for maximum profitability and scale Implement promotional strategies and seasonal campaign adjustments Work within Google Merchant Center and client eCommerce feeds to ensure consistency in content and connection in platforms

Tracking & Technical Implementation

Set up and maintain Google Tag Manager, GA4, and conversion tracking across all platforms Implement enhanced conversions, server-side tracking, and first-party data strategies Configure custom conversions, events, and audience pixels across all advertising platforms Troubleshoot tracking discrepancies and ensure data accuracy across systems Set up conversion value rules and offline conversion imports for full-funnel attribution

Performance Analysis & Reporting

Monitor daily campaign performance and make real-time optimizations Create comprehensive monthly/quarterly reports showing ROAS, CAC, LTV, and other key metrics Conduct competitive analysis and market research to identify opportunities Develop attribution models and analyze cross-channel performance Forecast spend, conversions, and revenue based on historical data and market trends

Client Management

Serve as the primary paid media point of contact for assigned portfolios Present campaign strategies, performance updates, and growth recommendations to clients Translate complex data into actionable insights and strategic recommendations Manage client expectations around performance, budgets, and market conditions

REQUIRED SKILLS & QUALIFICATIONS

5+ years of paid media experience with 2+ years in an agency environment managing multiple clients, preferably in Healthcare or CPG Proven track record managing both DTC e-commerce and B2B lead generation campaigns Expert proficiency in Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Microsoft Ads Advanced experience with Meta Business Manager, LinkedIn Campaign Manager, and other social platforms Extensive hands-on experience with Google Tag Manager, GA4 setup, and conversion tracking implementation Strong understanding of server-side tracking, Conversion API, and enhanced conversions setup Demonstrated success improving ROAS, reducing CAC, and scaling profitable campaigns Experience managing monthly ad budgets ranging from $10K to $100K Proficiency in feed management tools (DataFeedWatch, Feedonomics, or similar) Advanced Excel/Sheets skills for data analysis, reporting, and bulk campaign management Experience with attribution platforms and marketing analytics tools Strong analytical mindset with ability to derive insights from complex data sets Excellent client-facing communication and presentation abilities Project management skills with ability to prioritize multiple client deliverables

WHAT WE OFFER

Revenue sharing compensation structure Equity options Flexibility for remote work or access to our downtown office Opportunity to grow into a leadership position within the company Unlimited-Paid-Vacation (UPV) Extended long weekends

ADDITIONAL NOTES

We are proudly Canadian owned and operated. We do not accept applicants outside of Canada or requiring sponsorship.

Job Types: Part-time, Freelance

Pay: $25.00-$44.00 per hour

Expected hours: No less than 10 per week

Benefits:

Paid time off Stock options Work from home
Education:

Bachelor's Degree (preferred)
Experience:

Digital marketing: 5 years (required)
Language:

English (required)
Location:

Toronto, ON (required)
Work Location: Remote