Job Description

Come join Pattison Food Group Ltd., a Jim Pattison business, and Canada's largest Western-based provider of food and health products.
Pattison Food Group Ltd. is a certified Great Place to Work and consists of Save-On-Foods and other well-known grocery banners. With nearly 300 retail locations, we proudly employ more than 30,000 team members.
We have an exciting opportunity for a full-time Digital Media Manager (Paid Media) to join our Marketing team in Langley, BC.
Reporting to the Director, Digital, you will be responsible for establishing and growing in-house paid media capabilities at Pattison Food Group. In this role, you will bridge hands-on execution with strategic leadership - optimizing campaigns while also guiding how we engage with agencies, measure performance, and scale internal expertise.
You will manage end-to-end paid media operations while advising leadership on strategy, analytics, and opportunities to bring key functions in-house. You will collaborate closely with Brand Marketing, Insights, Technology, and external partners to ensure our media investments deliver measurable business impact.

You will be responsible for:Leading paid media execution, including setup, QA, launch, optimization, and reporting of campaigns across DV360, Google Ads, and Meta. Translating business and brand objectives into paid media strategies, providing clear recommendations to leadership. Managing agency partners to ensure external execution aligns with company priorities. Conducting regular audits of SEM, programmatic, and paid social activity to identify gaps, risks, and opportunities. Applying brand safety measures and ensuring campaigns meet compliance and quality standards. Developing and maintaining measurement frameworks for attribution, tracking, and conversion. Reconciling performance data across platforms (e.g., GA vs. CM360) and providing guidance on attribution model selection. Partnering cross-functionally with Brand Marketing, Insights, Technology, and Digital teams to align media execution with business objectives. Defining a roadmap for scaling in-house expertise, with potential to grow and manage a future team.

You have:5+ years in digital paid media, ideally with both agency and client-side exposure. Hands-on expertise with DV360, Google Ads, Meta. Strong knowledge of GTM, attribution, conversion tracking, and SEM best practices. Proficiency in Excel (pivot tables, reporting). Experience managing comprehensive media budgets. Proven success working with or managing agencies.

You are:Self-aware, empathetic and possess a high level of Emotional Intelligence (EQ). Analytical, collaborative, and solutions-focused. A strong communicator, able to simplify technical concepts for senior leaders. Comfortable challenging constructively while maintaining strong relationships. Growth-minded, eager to build new capabilities and scale an internal function.

What we offer:
In addition to a highly competitive salary, we offer a great range of benefits, a company pension plan, free parking, exclusive team member offers, and opportunities for development and career progression.
If you're looking to join a team that puts people first, you're in the right place. Apply online today!
IND6
Compensation Details:
$88,643.00 - $118,190.00
The compensation offered for this position will take into consideration location, education, skills, experience and other factors.

About Us


Pattison Food Group is a Jim Pattison business and Canada's largest Western-based provider of food and health products. Headquartered in British Columbia, Canada, we have been in business since 1915. We proudly employ more than 30,000 team members who are committed to achieving long-term growth and share a passion for giving back to the communities where we do business. Together, we leverage each other's collective strengths to enhance efficiencies across our respective organizations. Our largest and signature company is Save-On-Foods.
With 11 retail banners operating nearly 300 food and drug retail locations through Western Canada, in Whitehorse Yukon, Washington State, and Oregon each uniquely positioned to cater to the needs of their community; 4 wholesale businesses catering to the diverse needs of their customer base across Canada; 5 food and pharmacy production facilities focused on high quality distinct offerings; an industry-leading loyalty program and a world-class set of proprietary consumer brands, Pattison Food Group businesses are proud to be recognized as leaders in customer service and innovation.