Job Description

The CARE Group is a rapidly growing mental health and wellness company leveraging technology to make quality mental health care accessible across Canada.

About the Role

We're looking for a Digital Marketing Specialist who lives and breathes Google Ads and Meta Ads. You'll be responsible for creating, managing, and optimizing paid ad campaigns that drive awareness, leads, and conversions across multiple mental health brands.

You must understand these ad ecosystems inside and out - from campaign structure and audience segmentation to creative testing, conversion tracking, and analytics.

Responsibilities

Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns. Create and manage A/B tests for creatives, audiences, and offers. Implement advanced targeting strategies (custom audiences, lookalikes, intent-based targeting, retargeting, etc.). Track and report campaign performance with actionable insights using Google Analytics, Meta Business Suite, and Looker Studio (Data Studio). Optimize for ROAS, CPA, and conversion efficiency across all campaigns. Collaborate with design and content teams to develop high-performing ad creatives and landing pages. Stay current on ad policy changes, trends, and platform updates. Manage budgets effectively and scale campaigns sustainably.

Qualifications

3+ years

of hands-on experience managing large-scale ad campaigns on

Google Ads

and

Meta Ads

. Proven track record of achieving measurable growth Deep knowledge of tracking and analytics (GA4, Tag Manager, Pixel setup). Experience running performance campaigns across multiple funnels and markets. Strong understanding of A/B testing, attribution, and data interpretation. Excellent copywriting and ad creative collaboration skills. Certification(s) in Google Ads and Meta Ads are a strong plus.

Bonus Skills

Experience in mental health, wellness, or tech startup environments. Understanding of conversion rate optimization (CRO) and funnel design. Experience with email retargeting, landing page analysis (e.g., Unbounce, ClickFunnels), or CRM systems.

Why Join Us

Be part of a mission-driven company improving mental health access. Work with a creative, fast-moving team passionate about impact and growth. Opportunity to own strategy and execution end-to-end.
Job Types: Full-time, Permanent

Pay: $48,883.49-$94,963.37 per year

Benefits:

Casual dress Dental care Extended health care Paid time off
Education:

Secondary School (preferred)
Experience:

google ads and meta ads : 3 years (required)
Work Location: In person