Job Description

As Alida's Senior Demand Generation Manager you will play a pivotal role in planning and executing multi-channel demand generation campaigns in support of the business pipeline and revenue targets.
Key roles and responsibilities:

• Ability to act in a strategic and tactical capacity, both contributing to the planning and strategy behind campaigns as well as executing at a tactical level
• Report on KPIs from the top of the funnel to closed/won including pipeline attribution and influence, conversion rates, lead scoring, etc.
• Deeply understand the lead flow from marketing through to BD, Sales, and CS; act as a partner to field team leaders and Operations in maintaining and optimizing this flow to maximize conversion and growth potential
• Work closely with field teams to clearly communicate and collaborate on campaigns, programs, and events, ensuring all teams are informed, engaged, and set up for success
• Coordinate closely with a cross-functional marketing team, including brand, PR, and creative, to develop rich content that drives pipeline growth and acceleration
• Collaborate with the Events Marketing Manager to ensure all sponsored and hosted events are supported by an organized, robust strategy including all field teams
• Work closely with product marketing to maintain a deep understanding of products, market fit, and customers needs to craft relevant and engaging campaigns
• Collaborate with Revenue Operations to ensure that our tools, data, and workflows are functioning and supporting our marketing strategy; seeking out and partnering on areas for improvement
• Understand the competitive environment and put most compelling value differentiators into programming design and execution

Required skills:

• Excellent written and verbal communication skills, including the ability to clearly present key ideas to senior stakeholders
• Excellent organizational skills and the ability to manage and executive multiple projects at once
• Strong experience working with marketing automation tools (HubSpot), and CRM (Salesforce)
• Experience with account intelligence tools and leveraging intent data (6sense) a bonus
• Data-driven and analytical mindset, ability to create robust reports across tools to show results and impact throughout the funnel
• Paid search (Google) and social (LinkedIn) advertising - strategy and build/execution
• Familiarity with key SEO concepts and how to partner with web team to continually optimize for site traffic
• Strong email marketing experience - planning campaigns, building emails, executing A/B tests

Additional details:

• The typical salary range for this role in Canada is $115,000-125,000 CAD depending on experience.

The Good Stuff:
+ Amazing growth and learning opportunities with a fast-growing Canadian SaaS company that is a world leader in its industry
+ Best-in-class company paid benefits for you and your family - offering medical, dental, vision, RRSP matching in Canada, a 401K in the US, and more.
+ Unlimited Vacation: Yep, its true. Take vacation when you want it, how you want it. Designed to better fit your evolving needs.
+ Summer Fridays: Fridays are a day off during July and August. To help provide better balance in the summer months focusing on employee wellness.
+ Recognized as one of the Best Workplacesxe2x84xa2 in British Columbia for 2024 by Great Place to Work
+ Recognized in 2023 as one of the Best Workplaces for Womenxc2xae
+ Recognized as a Top Employer by British Columbia's Top Employers 2023
About Alida
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth.
Thats why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation.
Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alidas community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns.
Learn more at .
We cant wait to meet you!
We understand that applying for a new position takes effort and want to thank you in advance for taking the time to introduce yourself.
At Alida, were dedicated to fostering an environment where our employees feel heard, valued and included.
We believe that a diverse team is a core pillar in building better products and services for our global customers and we strongly encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation. Even if you don't meet every single one of the stated requirements but you are excited about this opportunity, we'd love to hear from you anyway. Our Talent Acquisition team will review your application for this role, and others we may have open now or in the future.
Follow us at and engage with us on LinkedIn, Twitter and Instagram.
Alida has an in place to provide reasonable accommodation to employees, and to qualified job applicants with a disability during the hiring process. If you require accommodation because of a disability or medical need, please contact so that arrangements can be made for the appropriate accommodations to be in place.
Alida takes your private information seriously. Review our Candidate Privacy Statement to understand how we use and protect your personal information.
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