Job Description

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.



You will experience Christian faith in action helping to make real and lasting change in the lives of the world's most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:



For Children. For Change. For Life.

Position:

Senior Copywriter, Engagement

Reports to:

People Manager, Brand & Marketing

Position Term:

Full Time Permanent

Primary Location:

Mississauga, Ontario, Canada

Workplace Type:

Hybrid



Job Purpose



World Vision Canada is seeking a strategic and creative senior copywriter to join our team. This individual will be responsible for crafting high-impact, persuasive fundraising content that drives lead and donor engagement on the website. With a strong understanding of digital user behavior, storytelling and SEO principles, you will shape compelling content that aligns with our mission: to create lasting change in the lives of children, families, and communities.



Responsibilities



1. SEO Content Development

Develop SEO-friendly evergreen and campaign content--landing pages, articles and product pages--that rank well, drive engagement and resonate with our marketing personas, wherever they are on their donor journey from awareness to conversion. Conduct in-depth keyword research and apply on-page SEO techniques including metadata, headings, structured content and alt-text. Work alongside the SEO Strategist to develop and execute on a content calendar for the website to meet quarterly SEO goals Monitor website performance and adjust copy based on analytics, audience behavior, and search trends. Collaborate with UX Lead and digital marketers to align copy with conversion goals, UX strategy and brand guidelines. Conduct A/B testing on content to better understand user behaviour and increase team metrics like increasing time on site.

2. Storytelling & Impact Messaging

Transform complex organizational data, success stories, and donor insights into compelling narratives that highlight impact and motivate support. Use storytelling to convey the human side of World Vision's work, focusing on the individuals and communities benefiting from donor support. Develop case studies and success stories that drive emotional engagement, illustrating the tangible outcomes of donor contributions.

3. Leadership & Mentorship

Co-lead and facilitate a community of practice for copywriters, providing guidance and feedback on how to execute on SEO-friendly, high-converting content and push for writing excellence across the organization. Foster a collaborative, high-performing website engagement team focused on achieving fundraising goals and delivering high-quality, highly ranked content.

Qualifications



A minimum of 6 years of experience in copywriting, specifically for fundraising campaigns, in the nonprofit or cause-driven sector. Proven ability to write high-impact website copy, with expertise in awareness, conversion and donor engagement. Extensive experience writing both short-form and long-form SEO content, including ads, email campaigns, web copy, and landing pages. Strong understanding of fundraising strategies and the ability to tailor messages to different personas and stages of the donor journey. Exceptional storytelling skills, with a track record of creating narratives that emotionally connect with audiences and drive action. Demonstrated leadership and mentorship experience, with the ability to guide and inspire junior writers to produce high-quality work. Deep knowledge of SEO and digital marketing principles as they relate to fundraising campaigns. Detail-oriented, with excellent editing and proofreading skills, ensuring consistency and clarity across all content. Passion for World Vision's mission and the ability to articulate the impact of our work in a way that inspires others to give.

Why Consider Us?



Our competitive compensation & benefits include: Health Spending Account Up to 6% matched pension contributions Parental leave top-up Generous paid vacation, sick days, wellness and personal days Office closed extra days before long weekends (6x/year) World Vision Canada has consistently been awarded Canada and GTA top employer awards. We are Canada's largest development, relief, and advocacy non-profit organization. We embody an Agile mindset here.

#LI-Hybrid



We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.



Canada's Top 100 Employers GTA Top 100 Employers

Our Core Values:

We are committed to the Poor. We are Christian. We are Stewards. We value People. We are Partners. We are Responsive.



Qualified candidates must be able to demonstrate a commitment to the core values and mission of the World Vision partnership.



World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.



World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.



Thank you for your interest; however only those applicants selected for an interview will be contacted.