Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Are you a vibrant community connector? A strategic digital marketer? Creative brand storyteller?
Your role
CBC/Radio-Canada in Winnipeg is looking for an energetic Senior Communications Officer (Marketing) to join the Communications, Brand and Marketing team. The successful candidate will execute a variety of marketing/communications strategies, projects and initiatives to support CBC's digital, radio and television programming and will report to the Regional Communications Manager. This position requires someone with a passion for CBC, a flair for connecting with audiences, diversity of thought and connections and someone who thrives in fast paced environments.
Some of the duties for this position may include:
Advancing a strategic shift to establish CBC as relevant to a young, BIPOC demographic.
Leading and developing community engagement for CBC Manitoba. Work closely with community partners to develop community engagement strategies and plans through partnerships, and CBC-owned events or outreach.
Developing and implementing strategic, integrated marketing plans to promote our programming and the CBC brand across all platforms (Social, Digital, Radio, TV).
Creating and executing creative social media strategies for established and emerging platforms that deepen our community connection and elevate a range of voices.
Monitoring, managing and executing campaigns from conception to implementation, analysing performance and optimising content.
Collaborating with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.
Cultivating and managing relationships with internal and external partners.
Creating strategies to identify new audiences, create tailored on-line experiences, foster brand engagement and enable community connection.
Creating and developing promotional concepts, approaches and campaigns that promote brand initiatives along with our strategic priorities.
Qualifications
We are looking for a candidate with the following:
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