Job Description

Job Title: Senior Brand Manager (Vision Care Marketing)

Location: Mississauga Ontario

Are you obsessed with bringing brands to life for consumers to help them manage their health and wellness? Do you thrive in a multi-faceted, fast-paced, team-oriented environment and enjoy innovating, developing, and implementing strategic marketing programs from start to finish?

Do you want to work for the global leader in eye care? If you are keen to help shape the future of Alcon\xe2\x80\x99s Vision Care, we want to hear from you! Join Alcon\xe2\x80\x99s mission to provide top-tier, innovative products to help people see brilliantly!

Alcon Canada\xe2\x80\x99s Vision Care Marketing team is looking for a Senior Brand Manager to lead the marketing strategy and execution of our #1 brands in the eye care category. Reporting to the Director of Marketing, Vision Care, the Senior Brand Manager will be responsible for planning, developing, and executing clearly defined marketing strategies to develop our #1 OTC eye care portfolio. This includes driving brand growth, improving brand equity, generating short- and long-term ROI for our brands. This role is multi-channel growing our brands through marketing directly to consumers, and to Health Care Professionals, including Optometrists, Ophthalmologists and Pharmacists.

This role awaits an individual who takes pride in their work, demonstrates a high level of accountability, and functions with integrity to execute a vast array of initiatives. The individual must be strong in building internal relationships and be able to manage stakeholders across the organization locally and globally. The person should be ready to jump in and make an immediate impact through a positive and proactive nature, and credible experience. Attitude? Yes please. \xe2\x80\x9cCan do\xe2\x80\x9d and \xe2\x80\x9cDoes do\xe2\x80\x9d when it makes sense to do.

As the Senior Brand Manager, you will:

Develop and implement marketing strategies (short and long-term) and tactical plans for designated brands in the OTC portfolio to generate demand for our brands, and drive sales, market share and profit improvements.

Establish marketing tactical plans including advertising/promotions, pricing, distribution channel management, tactical plan development and execution.

Deliver strong, relevant commercial programs that entice consumers to trust and try our brands and drive influence for Alcon product recommendations based on consumer and customer insights.

Execute new product launches to accelerate growth. Partner with Global Marketing teams to collaborate on launch timings and resource allocation and ensure strategy and tactical execution of new product launches is strong.

Define channel product positioning and competitive selling strategies.

Conduct analysis of specific business issues and evaluate competitive activity, product performance and marketing communications and proactively share findings.

Motivate both internal and third-party salesforces focused on Retailers and HCPs (Optometrists and Pharmacists) through partnering on insights-gathering through to tactical execution.

Collaborate with internal stakeholders to achieve objectives; Stakeholders include Global Marketing, National Retail Accounts, Customer Excellence, LifeCycle Management, Field Sales, Regulatory Affairs, and Senior Management.

Work closely with agency partners (creative, media, PR, shopper) to develop, evaluate, execute, and track advertising/promotions.

Leverage alliances with Key Opinion Leaders (KOLs) to drive scientific understanding of our brands with customers and consumers.

A&P budget & sample management \xe2\x80\x93 forecasting and adherence.

Seek financial improvements, including pricing, mix, promotions, ROI on marketing and promotional expenditures.

Mentorship of Interns, Associate and Product Managers on the team

The ideal candidate has:

Education Minimum: MBA or Bachelor\xe2\x80\x99s degree (Preferred B.Sc. or Bachelor of Commerce)

Experience Minimum: 5+ years brand management experience in CPG or OTC

Preferred Experience: 5+ years related marketing experience and 2-3 years sales experience.

Languages: Advanced English (verbal & written), French is an asset

Ability to travel up to 15% of time (occasional weekend and evening work may be required for conferences, meetings, customer events, etc.)

Talented in developing strong working relationships with internal and external stakeholders.

Aptitude with both qualitative and quantitate data to distil insights for action.

Robust ability to plan, manage and execute multiple projects with conflicting deadlines.

Effective giving compelling presentations.

Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, colour, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

Alcon Canada Inc. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us if you are contacted for a job interview.

Alcon