Job Description

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?


At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds--and that's why we want you!

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What will you work on?

The Senior Brand Manager will be tasked with the success of brands or products. Plan, develop and direct marketing efforts to increase the value and performance of a specific brand.

How will you create impact?

Own global brand strategy against a core brand to Spin Master, and deliver break frame thinking on how we approach product development and marketing; Develop and own the global brand strategy for the portfolio, including positioning, personality, tone of voice, and long-term growth framework Own global PL and nonworking budget, drive pricing strategy, margin optimization, disciplined cost management, and develop global playbooks in partnership with cross functional teams Be a visionary. Find trends, connect the dots, and develop strategies that connect with both the consumer and customer Drive annual and long-term global brand plans while driving alignment between global brand strategy and regional execution, ensuring consistency across messaging, positioning, and in-market activations Support and help direct all marketing activities including (but not limited to): licensing, promotions, advertising, media production, packaging, branding, public relations, trade shows, market research for a select group of brands, pricing, costing, profitability analysis, and SKU rationalization Assist in managing projects related to product development activities including (but not limited to): preparing new product start documents, product costing, turn over transmittals, packaging and product briefs Administer the critical path analysis process, ensuring all time lines are adhered to, all details are properly recorded, and that all parties are informed of relevant information where required Liaise with internal departments (Engineering, Quality Assurance, Product Design, Graphic Design, Sales, Planning) as well as with outside partners (vendors, licensors, inventors) both nationally and internationally at all stages of product development to ensure the smooth running of all projects under your care

What are your skills and experience?

5-7 years of consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products Experience working with international brands and retail distribution channels coupled with a University or College degree in Commerce or related fields Working knowledge of a variety of marketing tactics from TV, print, digital and consumer promotions Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment and experience dealing with overseas development and manufacturing facilities
#LI-Hybrid #LI-HM1

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

Growth and Career Opportunities Flexible Work Hours Innovation, Collaboration and Fun Comprehensive Benefits Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.