Job Description

Platform Financial Group

is dedicated to providing advanced life insurance advisory services with a strong focus on Tax & Estate Planning. Serving business owners, high-net-worth families, and individuals, Platform Financial delivers tailored strategies that address complex ownership structures, succession planning, and multi-generational wealth transfer.

Platform Financial Group

operates in close alignment with Platform Insurance Management, serving as its dedicated advisory arm. PLATFORM Insurance Management is a national, privately owned Canadian insurance brokerage that specializes in providing insurance, surety, and other risk management solutions, particularly for the construction, infrastructure, and real estate industries. The company offers a wide range of services, including global insurance and risk control, claims advocacy, and merger & acquisition liability, with a focus on tailoring solutions to meet the specific needs of its clients.


PLATFORM Financial is seeking a highly capable Senior Associate Advisor to join its estate and insurance planning team. This individual will lead client discussions, assess needs, develop planning recommendations, and manage execution across a steady volume of small and mid-market files.


The ideal candidate brings strong communication skills, financial-planning literacy, and the professional maturity required to guide families and professionals through meaningful long-term planning decisions. This is a planning-centric advisory role.

Lead and participate in client meetings to understand family goals, financial context, corporate structures, and long-term objectives. Deliver clear, needs-based recommendations rooted in financial planning principles, estate considerations, and risk-management fundamentals. Provide holistic advice incorporating: Life insurance within broader planning frameworks Disability and Critical Illness (living benefits) Protection and continuity planning for incorporated professionals Act as a trusted advisor, offering clarity, confidence, and thoughtful guidance throughout the planning process. Identify and pursue new business opportunities, with a focus on cultivating growth from Platform's existing client base, broker network, and books of business. Manage a consistent flow of planning engagements including: Family-market term planning Corporate-owned policies for incorporated professionals ($5K-$50K annual premiums) Occasional shared mid-sized files such as $100K+/year commitments or introductory leveraged strategies Oversee underwriting submissions, documentation, medical evidence, and carrier communications. Prepare client-ready planning summaries, recommendations, projections, and comparative analyses. Ensure documentation accuracy, timely follow-up, and compliance adherence on all files. Work closely with PLATFORM's internal advisory team, contributing to planning strategy, case analysis, and execution. Leverage internal specialists to support client recommendations, including: Tax Accountant - for corporate/tax analysis and modeling Actuarial Support - for illustration and projection review Underwriting & Case Management - for medical/financial underwriting coordination Coordinate with clients' external accountants, lawyers, and professional advisors to ensure alignment across all planning components. Act as a trusted resource for brokers and agents, providing guidance on product positioning and sales support. Represent Platform Financial at conferences in tax, estate planning, and life insurance. Collaborate with senior leadership on initiatives to enhance Platform's brand visibility and market positioning in the Canadian tax and estate planning space. Ensure all activities meet compliance standards and adhere to industry regulations

Experience, Education, Qualifications

LLQP Progress toward CFP, CLU, or TEP is recommended Minimum 4 years of experience in insurance advisory, financial planning client-facing roles. Strong understanding of: Financial and estate-planning fundamentals Term and permanent insurance Disability and Critical Illness Basic corporate structures and tax concepts (CDA, shareholder considerations) Proven ability to lead or co-lead client meetings with professionalism. * Strong writing and analytical capabilities.