Job Description

The department of Alumni Affairs & Development (AA&D) is a central service at the University of Guelph and supports the University\'s mission to Improve Life by building lifelong relationships with alumni, donors and champions. AA&D is accountable for raising money for the institution\'s strategic priorities through the identification and alignment of donors and prospective donors. The division has recently undergone a re-organization to support the vision to attract $50-million in sustained annual philanthropic support (over a five to eight-year period) and to be one of Canada\'s most sought-after advancement organizations. As a member of Alumni Affairs and Development, the Senior Analyst, Digital Experience exemplifies the department values of respect, empowerment, integrity, appreciation and forward focus.

As part of this re-organization, a new business unit has been created, called Engagement Services (ES), with a purpose to maximize efforts that drive engagement and fundraising amongst alumni and other supporters. There is a need to increase AA&D\'s online presence as a way to increase stakeholder interest, online donations, and demonstrate the impact of philanthropy at U of G.

Reporting to the Director, Engagement Services and working in collaboration with key department and campus partners, the Senior Analyst, Digital Experience will guide the process of upgrading and enhancing AA&D\'s online presence and online fundraising platforms. The Senior Analyst will also lead the development of a digital engagement strategy for AA&D as it relates to web presence and increasing overall giving through online channels. This includes developing optimal online user journeys and determining best practices for realizing a seamless online experience. Specific deliverables include supporting the completion of a refreshed website, continued support and strategy on our recently updated donation platform, operationalizing our peer-to-peer (P2P) crowdfunding platform, coordinating the planning, evaluation, and implementation of a new email marketing and automation platform, and providing expertise in the development of new and emerging digital experience priorities.

The incumbent must demonstrate experience working in a team of technical and non-technical partners to implement digital solutions in both leadership and contributory roles. Familiarity and experience with tools that support the connection between the front-end user interface with web-based solutions is an asset. This role also provides oversight and guidance with regards to AODA standards, W3C Internet protocol standards.

The Senior Analyst\'s expertise spans a wide range of professional skills including project planning and management, content creation, problem analysis, creating and/or executing a digital strategy, application and web development, user experience, and system administration. The Senior Analyst will require exceptional interpersonal skills, diplomacy and tact, which will enable them to effectively work with many stakeholders including colleagues, senior leadership, vendors, and consultants. Their ability to think strategically and creatively will be required to develop out-of-the box solutions, required for an innovative digital platform.

It is the intention that the work done by the Senior Analyst will support a strategic and comprehensive digital engagement program, advancing the department\'s long-term goals of increased automation, personalization and relevancy.

Requirements of the position include:

• University degree (Master\'s degree preferred) and six to nine (6-9) years related experience in communications and digital marketing, or an equivalent combination of education and experience;
• Knowledge of project management techniques and team leadership experience;
• Experience developing and executing a strategic digital strategy;
• An understanding of current trends and best practices in digital experience;
• Demonstrated ability to successfully implement projects with a focus on web-based application and/or interfaces;
• Proficient in web standards and compliance issues such as AODA and W3C Proposed Recommendations (PR) and Recommendations (REC);
• Exceptional interpersonal skills, diplomacy and tact;
• Ability to respond strategically and creatively in a high-pressure work environment;
• Exceptional written and verbal communication;
• Entrepreneurial drive;
• Technical experience and skills in customer relationship management systems, content management systems and web technologies, with preference to experience with Blackbaud Constituent Relationship Management (CRM), Luminate Online (LO), Blackbaud Internet Services (BBIS), Drupal, Google Analytics, search engine optimization, Microsoft Office Suite, Adobe Suite, ColdFusion, HTML 5, CSS3;
• Critical thinking, analytical and problem-solving skills;
• Compliance of University policies and procedures related to information technology, security, privacy, and audit.

Covering Position Number 394-082
Classification P05

At the University of Guelph, fostering a is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

University of Guelph