Job Description

Company Description

MSL is an award-winning agency. This year, MSL Canada celebrates the big win of the SabreAwards, Canadian PR Agency of the Year!! !! Transformation is our DNA; we live and breathe it. As part of the fast evolving PR and social media discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new. Which makes our environment a very agile and exciting place to work!

MSL is known as a strategic communications powerhouse, with deep expertise in consumer and corporate PR. Specializing in delivering multichannel, creative campaigns for some of the world\'s most iconic brands, all our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights.

MSL is also a trailblazer in influencer marketing, having created some of the country\'s most recognized campaigns. We were there over twelve years ago navigating the social influencer space and as a result, we have pioneered truly unique approaches to reaching Canadians through influencer content. As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG, gaming, retail, financial services and healthcare brands.

As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Sapient and Zenith.

We are passionate about culture. Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism. MSL is a place where your voice is heard and your opinion counts. We are leaders in our space and on a strong growth trajectory. Our existing team of highly engaged individuals are constantly pushing themselves to succeed, working on stimulating challenges in a variety of areas that push us to think in a different way. We have a focused commitment to career development and personal success; we care about our people and cultivating a great environment where people feel proud to work.

MSL Canada has offices in Toronto, Calgary and Montreal and is proud to be a part of MSLGROUP, Publicis Groupe\'s global strategic communications and engagement network.

We are Influence. Impact.



The Role:

As a Senior Account Manager, you\'ll hold a crucial position within our collaborative team, contributing creative ideas for in-culture campaigns, nurturing client relationships, and overseeing execution to achieve exceptional ROI. Expertise should include digital & social, proactive & reactive communications, media relations, data & insights, experiential, influencer marketing, as well as consumer, corporate and lifestyle brand management.

We\'re seeking an empathetic leader with unwavering curiosity, and the ability to inspire and connect with diverse teams. Strong creative, strategic, and organizational skills are a must along with innovative thinking, storytelling skills, client engagement, and the ability to support flawless execution in the most efficient and productive way.

Some of the amazing work you\'ll do:

• Develop a deep understanding of our client\'s business and audiences and lead the creation and execution of integrated multiplatform campaigns that drive meaningful results.
• Weave earned media, influencer, social and paid tactics together into strategic, integrated plans.
• Draft and edit media materials including editorial pieces, media advisories, press releases, fact sheets and briefing books. Strong writing skills are required.
• Written and verbal outreach with media and influencer contacts; strong, established relationships considered an asset.
• Proficiency in industry-standard tools and platforms, coupled with a sharp aptitude for understanding data and its relevance to communications.
• Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices - act as a thought leader and trusted partner who shares knowledge and expertise.
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
• Foster creative thinking and inspire innovative approaches.
• Lead a high-performing team; mentor and develop junior team members.
• Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service.
• Contribute to the MSL inclusive culture as a coach and mentor to team members.

Qualifications

Our successful candidate will possess some of the following attributes below. This is just a starting point - if you feel you don\'t meet the suggested experience and/or skills, we still encourage you to apply!

Who you are:

• Experience in a PR, digital or social media agency developing broadly integrated marketing strategies
• Strong media relationships across business, technology and consumer lifestyle
• Excellent communication and presentation skills, dynamic, team player, excellent time management and organizational skills and detail-oriented
• An understanding of integrated earned and social media campaign needs related to platforms such as Facebook, Instagram, Twitter, Pinterest, etc.
• Passionately committed to collaboration
• An entrepreneurial thinker taking independent actions and calculated risks
• Experience leading complex and highly strategic engagements
• Ability to be flexible in a changing work environment and work well under pressure
• Skilled at analyzing data, deriving insights and building creative output to meet client objectives

Additional Information

What we\'re offering:

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency.
• A focused commitment to career development and personal success - let us help you!
• Highly competitive compensation and benefits package including substantial time off policies (like really. It\'s a big deal).
• Oh, and did we mention the perks?! Parental leave top-up program; annual summer offsites; regular social events; teams and clubs; and weekly Pilates just to name a few #workperks.
• All staff meetings so you\'re always in the know.

To apply for this position, click "I\'m Interested" and easily submit your resume. Note that only those being considered for an interview will be contacted.

Thank you very much for your interest in working at MSLGROUP. We look forward to meeting you!

MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process

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