Sem Specialist
Toronto, ON, Canada
Job Description
Company Description
Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Lexus, Quesada and Mondelez just to name a few. We?re an award winning agency in both creativity and effectiveness, so it?s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
Key Responsibilities:
- Assisting the manger with day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance.
- Provide strategic direction on specific initiatives, identifying key messages or value propositions and the best means to communicate them.
- Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
- Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
- Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
- Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
- Stay up to date on emerging trends.
- Assist in recommending and executing strategies in support of client goals.
- Interface and present to clients on a regular basis.
- Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.
Qualifications
- Minimum 1+ years Paid Search experience, preferably in an agency environment.
- Strong technical SEM background & proven track record in paid search engine optimization.
- Strong presentation skills, including the ability to communicate complex data in simple terms.
- Strong project management skills - ability to independently complete assigned tasks successfully and on-time.
- Highly organized with a keen attention to detail.
- Search Advertising
- Google Ads
- Paid Search Campaigns
- Microsoft Excel
- Analytical Skills
- Data Analysis
- Paid Search Strategy
- DoubleClick
- Search Engine Marketing (SEM)
Additional Information
Saatchi & Saatchi Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.
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Job Detail
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Job IdJD2169847
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationToronto, ON, Canada
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EducationNot mentioned