Job Description

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Job Title: Salesforce Marketing Cloud Senior Developer
City: Toronto
State/Province: Ontario
Posting Start Date: 12/11/25
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
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The role requires hands on coding, strong technical expertise, solution architecture skills, and leadership in managing projects, guiding a development team through onsite-offshore model, and ensuring high-quality deliverables that meet business objectives.
Job Requirements & Responsibilities:

• Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions.
• Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder
• Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect.
• Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.
• Build personalized, dynamic, and automated campaigns in SFMC and Pardot.
• Develop complex SQL queries for audience segmentation and reporting.
• Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows.
• Oversee and contribute to Pardot form design, landing pages, scoring, and grading.
• Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud).
• Design secure API integrations with external platforms.
• Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.
• Mentor and guide junior developers, admins, and campaign specialists.
• Manage project timelines, sprint planning, and stakeholder communications.
• Review deliverables for code quality, scalability, and performance optimization.
• Ensure CAN-SPAM, GDPR, CASL compliance for all campaigns.
• Monitor campaign performance and recommend optimization strategies.
• Maintain platform health checks, release management, and documentation.
• Ability to conduct code reviews, solution reviews, and performance optimization sessions.
• Strong documentation and presentation skills for both technical and business audiences.
• This is a Hybrid role and require 3-4 days/week working from Toronto Office

Technical Skills:
Journey Builder, Email Studio, Mobile Studio, Automation Studio
AMPscript, SSJS, HTML/CSS, SQL
Data Extensions, Contact Builder, Audience Segmentation
API development experience (REST/SOAP).
Data modeling and ETL workflows in SFMC.
Certifications:
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Administrator
Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicates including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis.. Wipro provides equal opportunities to all and values diversity.
Mandatory Skills: Salesforce Marketing Cloud .
Experience: 5-8 Years .
Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.
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2025 Wipro Limited
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