Job Description

Crystal Lodge is recruiting for a full-time, year-round Sales & Marketing Coordinator to join our Sales & Marketing team. This is a fantastic opportunity for someone who has previous reservations and revenue experience within a hospitality setting and looking to make the next step within their career.

The main focus of this role is to work closely with the Director of Sales & Marketing by supporting all aspects of the sales and marketing cycle. Your primary responsibilities will be to:

• Assist the Director of Sales & Marketing to identify opportunities and implement marketing and advertising campaigns, strategies, plans, and objectives; researching, planning, and organizing promotional presentations, maintain updated promotional calendars in an effort to execute our Sales and Marketing plan.
• Ensure daily workflow, schedules, and project deadlines are being met as defined by DOSM for both the Hotel.
• To maintain, manage and monitor all of the hotel social media \xe2\x80\x98sites\xe2\x80\x99 including but not limited to; Proprietary website, Facebook, Instagram, and YouTube with support from the DOSM.
• Develop compelling and tailored content for each advertising campaign, including taking photographs for the hotel\xe2\x80\x99s social media and marketing use.
• Plan, create, and implement all e-mail marketing deployments promoting the hotel.
• Prepare a monthly marketing report by collecting, analyzing, and summarizing sales data.
• Improve branded website(s) SEO through the management and implementation of blog and newsletters
• Work with 3rd parties to ensure online advertising dollars are being stretched to maximize ROI.
• Negotiate supplier and advertising contracts with guidance from the Director of Sales & Marketing.
• Proactive approach with media and public relations, including recruiting media and hosting media sites with the Director of Sales & Marketing.
• Communicate promotional initiatives and campaigns to all internal managers.
• Manage Festival and Event sponsorships to ensure the hotel is maximizing all opportunities to emulate the brand.
• Actively patrol and ensure Brand Standards are in use by all colleagues in guest facing materials including but not limited to e-mail signatures and collateral.
• Attend and contribute to weekly revenue management meetings. Ensure ad campaigns are working in conjunction with Revenue need periods.
• Develop and maintain all marketing collateral and sales proposals for print, radio, social media, tv campaigns and in-house initiatives.
• Schedule and Execute video and photo shoots, as necessary. Manage all image and video libraries.
• Perform day to day group Sales activities of the hotel including client relations, marketing initiatives, prospecting, and sales reporting.
• Support the Reservations team with inbound inquiries.
• Support the Sales & Event Manager when needed with group process, including creating proposals, contracts, BEO\xe2\x80\x99s, inputting rooming lists, event servicing, contract signing and follow up emails.
• Conduct and lead site tours of the hotel as required.
• Assist in developing and maintaining effective partnerships with group clients and resort partners (i.e. Tourism Whistler, Whistler Blackcomb).
• Together with DOSM, represent the hotel at industry trade shows, events, and relationship development meetings.
• Perform other tasks as assigned by management.

EXPERIENCE

• Strong Marketing, social media, graphic design, and blogging background is necessary.
• Front Desk, Reservations or Sales experience in a medium sized property with proven experience in customer service and selling.
• Post-Secondary Education or equivalent
• A proven track record of consistently contributing to improving property/service standards.

SKILLS AND ABILITIES

• We are looking for a positive, energetic, and motivated self-starter who believes in providing true customer service while maximizing revenue opportunities for the hotel.
• You lead by example, with a strong work ethic and are results driven.
• Excellent time management and organizational skills with the ability to multitask effectively in complex situations while portraying a calm, assured and professional manner at all times.
• Strong computer skills are necessary.

PROFESSIONAL SKILLS

• You must be familiar with hotel operating systems and software, and be computer literate in, Outlook, Microsoft Word, Excel, and Publisher.
• Proficient in Adobe Suite including Photo Shop, Illustrator, and InDesign.
• Experience with Google analytics is required.
• You are a team oriented and share your positive attitude with your fellow peers.
• Good attention to detailed with the ability to meet tight deadlines.
• You are organized and good at multi-tasking.
• You must have strong oral and written communication skills.

BENEFITS & PERKS

• Summer leisure benefit end of season bonus
• Staff discounts at Beacon Pub & Eatery, Table Nineteen at Nicklaus North, Nicklaus North and other GolfBC destinations
• Annual complimentary stay at the hotel!
• Great employee recognition programs
• Fun staff events year-round!
• Extended health benefits
• Growth and training opportunities
• A dedicated and supportive management team

*Please note that the desired start date would be April 17th or 24th

Crystal Lodge