Job Description

Position: Retail & B2B Partnerships Manager

Department:

Business Development / Sales

Reports to:

COO & CEO

Location:

Canada (preferred - Toronto based)

Employment Type:

Full-time

About CBAYEXPRESS / Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company with $15M+ annual revenue across Amazon, Walmart, Shopify (Herbishh.com, BisonBody.com), eBay, Mercado Libre, and global marketplaces.

Our flagship brand Herbishh is a fast-growing haircare line with strong international presence. We are now expanding into retail, salons, and distributor partnerships to complement our e-commerce growth.

? Role Overview

The

Retail & B2B Partnerships Manager

will be

responsible for driving offline growth by securing partnerships with retail chains, salon distributors, and wholesalers in North America and beyond

. This role will

open new revenue channels, diversify sales beyond Amazon/Shopify, and increase brand visibility in physical retail

.

?

Key Responsibilities

Retail Partnerships

Identify, pitch, and negotiate with retail chains (Shoppers Drug Mart, London Drugs, Costco, Walmart offline, Target, etc.). Build long-term relationships with category buyers and procurement managers. Create compelling retail pitch decks, line sheets, and presentations.

B2B Distribution

Develop partnerships with salon chains, spas, and beauty distributors. Negotiate wholesale terms, margins, and volumes. Support distributors with marketing collateral and training materials.

Channel Strategy

Collaborate with Product Development to identify SKUs best suited for retail. Work with Regulatory team to ensure packaging & labeling compliance (e.g., bilingual labels in Canada). Partner with Inventory to ensure smooth fulfillment for large-volume B2B orders.

Revenue & Growth

Set quarterly B2B/retail revenue targets. Track performance (sell-in & sell-through data). Explore international distribution (Mexico with Christian, UAE with local agents, etc.).

Cross-Functional Collaboration

Work with Marketing Head to provide retailers with promotional campaigns. Partner with Analytics Manager to measure B2B channel profitability. Support COO/CEO with strategic growth projects.
?

KPIs / Success Metrics

Number of retail/distribution partnerships signed. B2B/retail revenue generated (target: $500K+ in Year 1). Gross margin % on retail/distributor sales. On-time delivery & compliance rate for retail orders. Customer satisfaction with partnership execution.

? Requirements

5-8 years of experience in retail partnerships / B2B sales / business development in CPG, beauty, or FMCG.

Strong

existing network of retail buyers or salon distributors is a huge advantage

. Proven track record in

securing retail shelf space or distribution deals

. Excellent

negotiation, presentation, and relationship-building skills.

Ability to

work independently and drive new channel growth

.

? Nice-to-Have

Experience in

cosmetics, personal care, or haircare industry.

Knowledge of

retail category management

processes. Experience in

international expansion (Mexico, EU, UAE)

. Familiarity with

EDI systems & retail compliance portals

.

? What We Offer

Competitive salary: CAD $70,000 - $90,000 base + performance incentives. Commission structure for closing B2B/retail deals. Opportunity to build retail presence from scratch for a fast-scaling brand. Work directly with CEO & COO on strategic expansion. Growth path to Head of Retail & Partnerships / VP Sales.
Job Types: Full-time, Permanent

Pay: $70,000.00-$90,000.00 per year

Benefits:

Company events Dental care Life insurance On-site parking Paid time off Wellness program
Application question(s):

Notice Period Current Location Ability to travel and work on site?
Experience:

Strategic partnerships: 5 years (preferred) Retail sales: 5 years (preferred) B2B sales: 5 years (preferred)
Work Location: In person