Job Description

Dayforce est une entreprise mondiale de gestion du capital humain (HCM), dont le siege social est situe a Toronto (Ontario) et a Minneapolis (Minnesota). Elle est presente en Amerique du Nord, en Europe, au Moyen-Orient, en Afrique (EMEA) et dans la region Asie-Pacifique-Japon (APJ).

Notre plateforme Cloud HCM primee offre une base de donnees de solutions unifiee et un moteur de calcul continu, favorisant l'efficacite, la productivite et la conformite des collaborateurs du monde entier.

Notre promesse de marque, Ameliorer la vie au travail(TM) , reflete notre engagement envers nos employes, nos clients, nos partenaires et les communautes du monde entier.

Location:

Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in Canada.

About the opportunity

We're looking for a driven and strategic bilingual senior product marketing manager (PMM) to lead go-to-market and growth initiatives across two high-impact portfolios: Powerpay by Dayforce and Dayforce Services. This role is ideal for a passionate marketer who thrives on translating product value into growth, adoption, and customer success.

This is a dual-focused position supporting two key business areas:

1. Powerpay by Dayforce is our simplified payroll, HR, and time solutions designed for small and medium sized businesses in Canada. In this stream, you'll lead customer lifecycle marketing, launch new and enhanced offerings, and craft data-driven strategies to deepen engagement, adoption, and upsell within our existing customer base. You'll collaborate closely with the general manager, product lead, and VP of sales for Powerpay to shape go-to-market plans that drive measurable growth.

2. Dayforce Services covers our suite of implementation, advisory, and managed services that help customers get the most from their Dayforce investment. In this stream, you'll partner with our services team to develop and lead marketing strategies that elevate awareness, drive demand, and support revenue growth across the services portfolio.

In both areas, you'll be responsible for defining strategy, building positioning and messaging, and enabling customer-facing teams with the tools they need to succeed.

About you:

You're a curious, results-driven marketer who thrives on uncovering market insights and turning them into actionable strategies. You:

Continuously monitor the market to identify trends, challenges, and opportunities in HR tech Understand a wide range of customer segments from small and medium Canadian segments to large and global enterprises Translate insights into customer journeys that drive strategy and enable cross-functional teams Build clear, compelling positioning and messaging, and know how to activate it across go-to-market channels Bring knowledge of HCM products, services, and enthusiastic curiosity of the rapidly evolving impact of AI Reduce complexity for customers by deeply understanding how our solutions solve real-world problems Be the strategic connector between product, sales, and marketing, bringing clarity, alignment, and momentum Are a strong strategist, storyteller, and presenter with a bias for action, delivering fast, polished, and brand-aligned work

What you'll get to do:

Develop market strategy: collaborate with the Powerpay GM and product lead to analyze trends in the Canadian SMB HR tech market. Define go-to-market plays, pursuit plans, and opportunities in partnership with sales and services leadership. Conduct market & competitive intelligence: monitor analysts, thought leaders, influencers, and competitors to inform positioning, campaigns, and enablement efforts. Translate findings into actionable insights for internal teams. Create differentiated messaging & positioning: develop compelling positioning, messaging, and value propositions. Build supporting materials including customer-facing collateral, pitch decks, and demand-gen assets. Ensure website content aligns with current narratives. Lead product & service launches: drive cross-functional readiness for new and enhanced Powerpay and Dayforce Services offerings. Alongside the Product team, define pricing, naming, messaging, and implementation plans across regions. Partner with product to define value narratives and build launch content. Develop customer influencer programs: design programs that turn customers into advocates--managing reviews, referrals, win-back efforts, and customer-led content. Own cross-functional customer communications strategy. Embrace product-led growth strategies. Deliver sales enablement for Powerpay: create pitch decks, datasheets, talk tracks, and a FAQ to equip the sales team with tools that reflect segmentation strategies and enable strong customer conversations. Enable the services organization: work with the enablement team to train services on how to position new offerings. Support alignment with product-focused sellers to ensure cohesive solution-selling across teams. Drive growth with the install base: partner with Product to lead in-app upsell motions for Powerpay. Analyze performance, test new tactics, and create an ongoing feedback loop to refine future cross-sell and upsell strategies.

Skills and experience we value:

8+ years B2B SaaS environment (min 5 years in product marketing, B2B SaaS consulting, or sales enablement) Deep understanding of the goals and challenges faced by Canadian small and medium sized businesses (< 200 employees) Knowledge of HR tech/HCM products and wraparound services (consulting, implementation, tax, support, managed) supporting companies of all sizes (small to large enterprise) Experience working with product owners collaboratively to influence product direction, positioning, and packaging Experience crafting compelling value-based messages and applying those to go-to-market collateral Strong executive presence and effective at influencing stakeholder groups Strong aptitude for learning and understanding technology products - you're a quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change Highly motivated self-starter with a strong level of personal organization and time management skills Ability to work under pressure and meet deadlines, both as part of a team and individually Must have a valid passport and the ability to travel internationally Strong English and French language skills, both written and verbal, required

What's in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

About the Salary Ranges



Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate's experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud