Job Description

Position Summary

The role of the Senior Campaign Manager, Social is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Key Responsibilities

• Partner with the Account Managers to provide insights that inform RFPs, decks, proposals and planning recommendations.
• Develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
• Manage and oversee campaign set up and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs/campaign objectives.
• Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Educate agency teams and clients on best practices and campaign objective requirements.
• Monitor the goals and KPI\'s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
• Mentor and train Campaign Managers and Associates on tools and processes.
• Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
• Ensure invoice clearing and budget management.
• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

• Post-secondary education - University graduate and/or advertising/marketing College degree preferred.
• Minimum of three years\' experience in paid social media campaigns.
• Proven in-depth knowledge of the digital media industry.
• Previous experience working within an advertising agency or with a media partner.
• Full understanding of the roles of various digital channels.
• Understanding trafficking and website tagging processes an asset.
• Proficient with media platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, etc.).
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Passion for data, emerging media and technology.
• Strong learning agility, with a passion for continuous development.
• Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

As the global performance marketing agency of Mediabrands, Reprise is obsessed with Customer Flow - the continuous movement of people along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our digital craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists deliver integrated initiatives that help the world\'s leading brands connect to the people who drive their business forward - efficiently and effectively. Reprise is headquartered in New York with over 3,000 experts in 68 offices in 45 markets.

Mediabrands