Job Description

This is a remote contract (freelance) position that is open to candidates anywhere in Canada. JOB SUMMARY The Google Ads PPC Expert is responsible for the successful research, planning, setup, launch, optimization, and reporting of Google Ads campaigns. We are looking to hire an expert with at least 7 years of digital marketing experience, in which 5 of those years have been spent managing Google Ads campaigns. Successful candidates must have experience working in a marketing agency environment. RESPONSIBILITIES

• Keyword research, account and campaign set up
• Analyze client and competitor Google Ads campaigns to mine for keywords and opportunities
• Draft compelling high converting ad copy and landing pages
• Ensure conversion tracking is properly setup, implemented, and monitored
• Execute campaigns \xe2\x80\x93 monitoring and optimizing on a daily basis, in Google Ads and other tools and platforms as necessary
• Advise client on budget management for optimal results
• Create and present detailed monthly reports
• Collaborate with account internal team members including account managers, project managers, content specialists, web developers, SEO specialist, and designers as needed
• Collaborate with client contacts to advise on progress and bring forth proactive solutions to maximize client\xe2\x80\x99s performance goals

KEY SUCCESS FACTORS

• Expert level working knowledge of Google Ads, Google Analytics, Google Search Console, conversion tracking and ROI based digital ad campaigns
• Deliver on campaign results and other client expectations
• Prompt communication responsiveness via text, email, Slack, phone or video call
• Create clear reports that identify, analyze, and explain patterns, trends, and demonstrate a strong ROI narrative
• Have drive to consistently improve upon ROAS and other PPC metrics (CTR, CPC, CPA, etc.)

SKILLS & REQUIREMENTS

• 7 years of marketing experience (required)
• 5 years of Google Ads management experience (required)
• 2 years marketing agency experience (required)
• Ability to meet deadlines within a fast-paced marketing agency environment
• Prompt communication response time via text, email, Slack, phone or video call

HOURS AND SCOPE OF WORK Hours and scope of work are flexible. You can complete PPC campaign management outside of regular office hours. However, you must be available during Mountain Time office hours to meet 2 times/month with each client. APPLICATION Please apply directly on Indeed or email recruitment@catchcommunications with your resume and cover letter. In your cover letter, kindly indicate examples of results delivered on past Google Ads campaigns. You may attach reports, spreadsheets, and screenshots. We look forward to hearing from you! Job Types: Part-time, Fixed term contract, Casual, Freelance
Contract length: 12 months Salary: $40.00-$50.00 per hour Schedule:

• Monday to Friday

Experience:

• Google Ads: 5 years (required)
• Digital marketing: 7 years (required)

Work Location: Remote Application deadline: 2023-01-07
Expected start date: 2024-01-08