Job Description

Relevant du Responsable de Marque, le Specialiste de Marque traduit la strategie marketing et les objectifs de la marque en activites concretes creatrices de valeur, en comprenant les besoins des clients et des consommateurs et en assurant l'alignement avec les equipes Ventes et les equipes interfonctionnelles. Le titulaire sera responsable de la mise en oeuvre de la strategie produit par l'habilitation de l'equipe de vente, la coordination de la strategie sur les medias sociaux, ainsi que l'execution interfonctionnelle coordonnee afin de maximiser les opportunites de marche.

Principales activites et responsabilites:

Strategie de marque sur les medias sociaux :

En collaboration avec le Responsable de Marque, le Responsable Engagement Client et les agences partenaires, gerer l'adaptation et la coordination MLR des briefs pour createurs de contenu et des approbations. Fournir des commentaires sur le processus et proposer des moyens de l'affiner et de l'optimiser avec des indicateurs de performance cles tangibles, tout en creant des meilleures pratiques pour le groupe. Cela necessitera une forte capacite strategique, car le titulaire sera responsable de la mise en place des modes de collaboration avec les influenceurs, de la preparation des briefings pour le Responsable de Marque et le Responsable Engagement Client, et du soutien a l'evolution de notre strategie Medias Sociaux / Influenceurs.

Habilitation et communication de l'equipe de vente :

Gerer les ressources de vente, y compris l'inventaire, et recueillir les evaluations des besoins en materiel commercial, ainsi que creer et communiquer de nouveaux guides de ressources. Cela inclut la maintenance d'une bibliotheque centralisee et conforme d'elements pour les equipes Ventes et Interfonctionnelles.

Alignement des equipes interfonctionnelles :

Coordonner les reunions des equipes interfonctionnelles, les ordres du jour, les comptes rendus et le suivi des actions pour assurer l'execution en temps voulu des priorites de la marque. Traduire la strategie en plans de mise en oeuvre avec responsables, echeanciers et livrables.

Calendrier marketing et execution des campagnes :

Maintenir les calendriers de planification de la marque et des cycles commerciaux ; coordonner les deploiements de campagnes/tactiques et les activations terrain avec les equipes interfonctionnelles (incluant Marque, Responsables Engagement Client, Ventes, Politique).

Insights marche et clients :

Recueillir et synthetiser les retours terrain et les etudes de marche pour eclairer la strategie, les supports et les tactiques de vente. Contribuer a transformer ces insights en idees pratiques d'habilitation et d'activation.

Rapports et suivi de performance :

Preparer des rapports d'etat et post-activite (utilisation des supports, ROI des evenements, suivi des KPI, metriques des influenceurs). Suivre les indicateurs de performance operationnels et recommander des optimisations pour ameliorer la mise en oeuvre.

Conformite et gestion des risques :

Veiller a ce que tous les supports et activites respectent les exigences legales/medicales/reglementaires. Gerer la documentation d'approbation et escalader/attenuer les risques d'execution. Assurer l'alignement interfonctionnel (avec les equipes Communications, Engagement Client, Marque) ainsi qu'avec les agences pour gerer les risques reputationnels, garantir la preparation au deploiement et escalader les problemes si necessaire.

Profil ideal : competences requises :

Gestion de projet et du temps : capable de prioriser les taches, gerer plusieurs echeances et maintenir une attention aux details, tout en livrant une planification et une gestion efficaces des projets. Competences en briefing et gestion de campagnes : capable de rediger des briefs clairs, de consolider et de fournir des retours provenant de sources multiples. Esprit collaboratif : efficace pour aligner des parties prenantes diverses et obtenir un consensus. Excellente communication : redige des supports clairs et convaincants pour des publics internes et externes. Esprit analytique : capacite a definir des KPI et a utiliser des outils d'analyse pour suivre la performance et recommander des strategies. Resolution proactive des problemes : anticipe les problemes, propose des solutions pratiques et assure le suivi. Orientation client : traduit les besoins des clients en initiatives marketing et commerciales concretes.

Experience souhaitee :

Travail avec des createurs de contenu : comprehension de leur fonctionnement, capacite a les briefer et a collaborer pour maximiser les resultats. Planification et execution de marque. Maitrise des reglementations et codes de l'industrie, avec experience demontree dans la mise en oeuvre d'une strategie sociale dans ce contexte.

Formation:

Exigee : Baccalaureat en marketing, communications, affaires ou domaine connexe.

Langue:

Maitrise du francais est requise.

Conformement a la Strategie de milieu de travail hybride de notre entreprise, ce poste sera execute au moyen d'une combinaison de travail a distance et de travail en personne (siege social de Kirkland) en fonction de la nature du travail a effectuer.


Nous sommes fiers d'etre une entreprise qui embrasse la valeur de rassembler des personnes diversifiees, talentueuses et engagees. La facon la plus rapide d'innover est de rassembler des gens de diverses opinions dans un environnement inclusif. Nous encourageons nos collegues a remettre en question avec respect les problemes de reflexion et d'approche de l'un et de l'autre. Nous sommes un employeur souscrivant au principe de l'egalite d'acces a l'emploi et nous sommes determines a favoriser un milieu de travail inclusif et diversifie.

Required Skills:

Brand Management, Brand Management, Brand Marketing, Communication, Creative Campaign Development, Customer Contact Management, Customer Engagement, Customer Relationship Management (CRM), Data Analysis, Digital Marketing, Healthcare Marketing, Influencer Relations, Interpersonal Relationships, Inventory Management, Inventory Planning, Market Analysis, Marketing, Marketing Strategy Implementation, Market Research, Media Marketing, Product Development, Product Management, Project Management, Project Planning, Reputational Risk {+ 5 more}

Preferred Skills:

Secondary

Language(s) :

Reporting to the Brand Lead, the Brand Specialist converts marketing strategy and brand objectives into concrete value?creation activities by understanding customer and consumer needs and ensuring alignment across Sales and cross?functional teams. The incumbent will be responsible for driving the pull?through of the product strategy via sales team enablement, social media strategy coordination, as well as coordinated cross?functional execution that maximizes market opportunities.

Major activities and responsibilities:

Social Media Brand Strategy:

working with the Brand Manager, Customer Engagement Manager, and agency partners, manage the adaptation and MLR coordination of content creator briefs and approvals. Provide feedback on the process and propose ways to refine and optimize with tangible Key Performance Indicators, while creating best practices for the group. This will require a strong strategic mindset as the incumbent will be responsible for building out the ways of working with influencers, providing briefings to the Brand Manager and Customer Engagement Manager, and supporting the evolution of our Social Media / Influencer strategy.

Sales Team Enablement & Communication

: manage sales resources including inventory and collect needs assessments of trade materials, as well as creating and communicating new resource guides. This includes the maintenance of a centralized, compliant asset library for Sales and Cross Functional Teams.

Cross?Functional Team Alignment:

Coordinate Cross Functional Team meetings, agendas, minutes and action tracking to drive timely execution of brand priorities. Translate strategy into implementation plans with owners, timelines and deliverables.

Marketing Calendar & Campaign Execution:

Maintain the brand and trade cycle plan calendars; coordinate campaign/tactical rollouts and field activations with Cross Functional Teams (including Brand, Customer Engagement Managers, Sales, Policy).

Market & Customer Insights

: Gather and synthesize field feedback and market research to inform strategy, materials and sales tactics. Help convert insights into practical enablement and activation ideas.

Reporting & Performance Tracking:

Prepare status and post?activity reports (material usage, event ROI, KPI tracking, Influencer metrics).Track operational Key Performance Indicators and recommend optimizations to improve pull?through.

Compliance & Risk Management:

Ensure all materials and activities comply with legal/medical/regulatory requirements.Manage approval documentation and escalate/mitigate execution risks. Align Cross Functionally (working with the Communications Team, Customer Engagement Team, Brand Team) as well as with agencies to manage reputational risks, ensure readiness for deployment, and escalate issues when required.

You're the ideal candidate if your skillset includes:

Strong project and time management: able to prioritize tasks, manage multiple deadlines and maintain attention to detail as well as being able to deliver project planning and management of such. Content briefing & Campaign management skills: capable of writing clear briefs, consolidating and providing feedback from multiple sources. Collaborative team player: effective at aligning diverse stakeholders and driving consensus. Excellent communicator: crafts clear, persuasive materials for both internal and external audiences. Data Driven Mindset: ability to set Key Performance Indicators and use analytics tools to track performance and recommend strategy. Proactive problem solver: anticipates issues, offers practical solutions and follows through. Customer?centric mindset: translates customer needs into actionable marketing and sales support initiatives.

Desired experience:

Content creators: you understand how content creators operate, how to brief, and work with them to maximize output. Brand Planning and execution Navigating regulations and industry codes- and have demonstrated how you can work a social strategy in this context

Education

Required: Bachelor's degree in marketing, communications, business or related field

Language:

Fluency in French is required.

In line with our Company's Hybrid Workplace Strategy, this position will be performed through a combination of remote work and in-person (Kirkland Head Office) based on the nature of work to be done.


We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

11/25/2025

A job posting is effective until 11:59:59PM on the day

BEFORE

the listed job posting end date. Please ensure you apply to a job posting no later than the day

BEFORE

the job posting end date.

Requisition ID:

R373143