Job Description

Job TitleRecruitment and Engagement CoordinatorRequisition #997319.2Job TypePermanent (for any group)Union or Employee GroupMRSAClassificationSAC08 Academic Services VIIIPosition End Date (if applicable)LocationMRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)PostingAbout MRUFounded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. Currently, more than 15,000 credit students choose from 14 bachelor degrees and 38 majors. Learn more at .Mount Royal University is situated on an ancient and storied land that is steeped in ceremony and history that, until recently, was occupied exclusively by people indigenous to this place. With gratitude and reciprocity, Mount Royal acknowledges the relationships to the land and all beings, and the songs, stories and teachings of the Siksika Nation, the Piikani Nation, the Kainai Nation, the \xc3\x8eethka Stoney Nakoda Nation (consisting of the Chiniki, Bearspaw and Goodstoney Nations), the people of the Tsuut\xe2\x80\x99ina Nation, and the M\xc3\xa9tis. Learn more about .Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.About the Department of Career ServicesOur vision at Career Services is to engage students in transformative experiences beyond the classroom, through work integrated learning and career exploration. We connect industry partners with skilled and motivated students who positively impact our local, national and global community.We are intentional in our approach and have our mission, vision and guiding principles to direct us in the transformative services we offer.We believe that no student is left behind and are committed to four objectives to ensure this; growing experiential career development for all students, delivering exceptional value to our partners (internal/ external), increasing graduate employment, and ensuring sustainability through diversification of services and funding.Career Services is going through its own transformation, and as a high performing team, this will enable us to innovate and build an agile ecosystem that delivers new services and experiences for our students and partners.About the RoleThe Recruitment and Engagement Coordinator is responsible for the collaborative planning, development and execution of marketing and communications strategies to ensure maximum student recruitment and engagement in Career Services programs, events and activities. This position will have a strong understanding of department services, targets, outcomes, event attendance options, stakeholder satisfaction behaviors, and use an evidence-based approach to ensure maximum engagement from our students. The incumbent will utilize multiple platforms such as social media, website, on-campus, and peer-to-peer to inform and engage stakeholders. This is a highly collaborative role that will work with leads, managers, director, staff, student peer program and partners across the MRU community on the strategies, execution and best practices of marketing and communications initiatives.ResponsibilitiesRecruit and engage students and partners through storytelling :

• In collaboration with various departments and MRU partners, supports department services, programs and initiatives through marketing and communication strategies to meet recruitment and engagement targets.
• Responsible for departmental targets for student recruitment and attendance for workshops, educational and networking events, enrolment in funded projects, volunteer initiatives, and partner events.
• Meets partner engagement targets and annual revenue generation KPl\'s through innovative industry partner outreach in alignment with departments Relationship Marketing Framework.
• Provide expertise on all product and service design to maximize successful launch and marketing
• Responsible for the development of compelling content in compliance with MRU brand standards, the position is responsible for all aspects of content planning including objectives, audience analysis, core message creation, execution of video and photo productions, content strategy and creative approach.
• Utilizes storytelling, through content writing, copywriting, and editing to develop a wide variety of content for internal, external, and student groups
• Assumes ownership of departmental website, social media accounts, blogs, podcasts and all other marketing and communication channels and tools in order to grow year over year the levels of engagement, opportunities funnel, and related revenues.
• Acts as a departmental communication trainer responsible for knowledge transfer best practices, in student recruitment and partner engagement, collaborates with Marketing and Communications department and other subject matter experts.
• Actively seeks out opportunities to promote Career Services across MRU and to external stakeholders.
• Develops and executes the annual internal communication plan and acts as a subject matter expert in
• Supports partner engagement efforts through appealing and informative storytelling and creation of effective marketing and communication tools and assets.
• Continuously calibrates and improves approaches and tactics to maximize student recruitment and partner engagement with MRU career related initiatives, projects, and events.
• Develops and strengthens social media presence based on market trends research, post content on each platform, and audience engagement.
• Monitors SEO and user engagement and maintain responsibility for continuous content optimization to meet recruitment and engagement targets.
• Grow Career Services network by connecting with relevant experts and industry professionals, engage current students and alumni with relevant stories and content

Data collection and assessment for continuous improvement :

• Provides evidence-based and best practices recommendations for student recruitment and partner engagement success.
• Coordinates measurement of interaction processes with students and partners, planned marketing communications; product and service messages; unplanned messages

• Utilizes various models for data collection (quantitative and qualitative) to monitor recruitment, engagement, user experience satisfaction and learning outcomes achieved, all to drive continuous improvement and a positive user experience.
• Contributes as a crucial member to departments Partner Engagement Calendar and MOTAY (Map of the Year) inclusive of outcomes measurement deadlines and targets for both.
• Evaluates and provides recommendation to the leadership on the quality of value generating customer interaction processes.
• Monitors recruitment data in real-time and incorporates strategies if targets are not on track.

Technology Support :

• Support staff and student peers through training and assistance for marketing and communication platforms and software
• Research and maintain currency on relevant technology to help reach KPl\'s, targets and support business objectives.
• In collaboration with various department and MRU partners, supports department services, programs and initiatives through marketing and communication strategies to meet recruitment and engagement targets.
• Takes on other duties as required to support peak and low times of the academic year

Other Responsibilities:

• Takes on other duties as required to support peak and low times of the academic year
• Other duties as assigned

Qualifications

• Bachelor\xe2\x80\x99s degree or equivalent
• 3-5 years of related work experience
• Strong Marketing and communications knowledge.
• Professional copywriting and editing skills with the ability to create content for various purposes and for a variety of mediums.
• Experience with graphics and layout.
• Experience with writing surveys that elicit feedback on the user experience.
• Creative with an eye for detail and composition.
• Critical thinking skills to assess how and when to engage with our audience.
• Exceptional interpersonal communication skills.

What We OfferTalented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.Our campus offers the convenience of a medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, climbing, aquatics, sports and certifications for students, employees and the public.Salary: $60,571- $76,640 per annumClosing Date: October 07, 2024A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).If you require accommodation to participate in the recruitment process, please notify erecruiter@mtroyal.ca and we will work together on your accommodation request.We thank all applicants for their interest. Only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page. We encourage all qualified candidates to apply; however, Canadian citizens, permanent residents and others currently legally eligible to work in Canada will be given priority. Recent Mount Royal graduates who are foreign nationals may be eligible to work on campus. For more information, please refer to the Citizenship and Immigration Canada website under Post-Graduation Employment at http://www.cic.gc.ca/english/study/index.asp.

Mount Royal University