Job Description

Public Relations (PR) Specialist -- Swift Hockey

Location:

Whitby, ON (Hybrid/Remote options available)

Job Type:

Full-Time

Salary:

Competitive, based on experience

Start Date:

As soon as possible

About Swift Hockey

Swift Hockey is one of the fastest-growing hockey brands in North America, known for delivering pro-level sticks and gear at accessible prices. With rapid growth across social platforms, strong community engagement, and partnerships spanning youth programs to pro organizations, we are expanding our team and seeking a PR Specialist to elevate and protect our public voice.

Position Overview

We're looking for a

Public Relations (PR) Specialist

to own all external communications, media relations, storytelling, and reputation management. The ideal candidate is proactive, creative, and thrives in a fast-paced environment.

You will work closely with our leadership team (including CEO Zechariah Thomas) to shape the company's public image, secure media coverage, and develop high-impact PR initiatives that support Swift's growth.

Key Responsibilities

Develop and execute proactive PR strategies that strengthen Swift Hockey's public presence. Write and distribute press releases, official statements, storytelling pieces, and media kits. Build relationships with journalists, editors, podcast hosts, influencers, and sports media outlets.

Generate speaking engagements, podcast appearances, interviews, and thought-leadership opportunities for Swift leadership.

Secure press articles and media placements to expand brand visibility.

Coordinate and prepare leadership for media interviews and public appearances. Respond to public inquiries, press questions, and developing issues. Monitor brand mentions, trends, and sentiment across media and social channels. Assist with crisis communications and reputation management when needed. Partner with marketing to ensure consistent messaging and brand alignment.

Requirements

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field (preferred). 2+ years of experience in PR, communications, or media outreach. Strong written and verbal communication skills, including storytelling and copywriting. Proven ability to pitch and secure media coverage. Ability to manage deadlines, juggle multiple priorities, and operate independently. Experience in sports, consumer brands, or startup environments is an asset. A passion for hockey is a strong plus.

What We Offer

Competitive compensation Flexible work options (hybrid or remote available) Significant opportunity for career growth as the brand expands Creative, collaborative, high-energy team environment Ability to directly shape the voice and public presence of one of hockey's fastest-growing brands
Job Type: Full-time

Pay: $20.00-$25.00 per hour

Expected hours: 30 - 40 per week

Work Location: In person