Job Description

Are you a creative and strategic communicator with a passion for public relations and marketing? Durrell Communications is seeking an enthusiastic and detail-oriented PR Coordinator to support our Public Relations and Marketing teams in a co-op position. This role provides a fantastic opportunity to gain hands-on experience in media relations, content creation, and digital marketing while working in a dynamic and fast-paced environment.
Key Responsibilities
Content Creation:

• Assist in executing social media strategies by engaging with online communities and creating content.
• Develop and design blogs, newsletters, social media posts, and online marketing materials.
• Create compelling advertising copy, presentation kits, web content, and promotional materials.
• Support multiple clients with graphic design and video production.
• Develop visually appealing social media graphics, videos, and documents in alignment with brand strategies.
• Proofread, edit, and write content while maintaining brand voice and messaging.
• Assist with search engine optimization (SEO) tasks such as keyword research and website optimization.
• Monitor and manage online reputation by responding to comments and resolving negative feedback.

Public Relations & Media Strategy:

• Handle day-to-day media requests and assist in media relations strategies.
• Help organize press events, exhibitions, and promotional activities.
• Support the preparation of publicity materials such as brochures, videos, and press releases.
• Work with media outlets to secure coverage and communicate brand stories effectively.
• Coordinate speaking opportunities, sponsorships, and award submissions.
• Liaise with spokespeople and respond to media inquiries.

Research & Analytics:

• Conduct research on media outlets, industry trends, and competitor strategies.
• Stay up to date with copyright and plagiarism laws.
• Track and analyze media coverage and PR campaign effectiveness.
• Monitor client strategy performance and assist in adjustments to meet objectives.

Project Management:

• Assist in executing client project timelines and managing deadlines.
• Communicate project challenges and collaborate with the team for solutions.
• Track project hours and maintain accurate records.

Qualifications & Skills
Currently enrolled in or recently completed a Bachelor's degree in Public Relations, Journalism, Marketing, Communications, or a related field.
Experience or coursework in PR, digital marketing, or social media management is an asset.
Proficiency in digital marketing and PR tools such as ASANA, Meltwater, Agility PR, Canva, InDesign, Sprout Social, and WordPress
Strong knowledge of SEO principles and content optimization.
Strong communication, writing, and editing skills.
Ability to create engaging content in various styles and formats.
Why Durrell Communications?
As a full-service public relations agency, we work with our clients to promote their brand in print and online.
Durrell Communications gives you the opportunity to grow your career alongside our talented team of communication specialists, media strategists and public relations professionals developing global media campaigns and arranging memorable events.

• Gain hands-on experience in PR and digital marketing.
• Work alongside industry professionals and build your network.
• Contribute to high-profile projects and client campaigns.
• Enhance your skills in content creation, media relations, and analytics.

Position Details
This role is intended to be filled on a temporary basis as part of a co-op or internship opportunity. When applying, please indicate the post-secondary institution you are currently enrolled in, as well as the program you are registered in.
How to Apply
Please submit your resume and cover letter detailing your relevant experience and why you'd be perfect for this role.
Accommodations
Accommodations are available on request for candidates taking part in the selection process, if you require a specific accommodation, please let us know.