Job Description

Our Banking client in Toronto, Ontario (WFH ) is looking to hire a Project Manager Non-IT for a 12-months contract role with possibility for extension.

What you will be doing\xe2\x80\xa6

• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into overall holistic omni-channel strategy.
• Stay up to date with digital advertising industry, best practices, and capabilities.
• Make recommendations on new ideas and testing opportunities.
• Identify trends, training, and coaching opportunities for the team to improve their digital buying skills.
• Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals.
• Execute paid media strategy in platform, track budgets and optimize for performance.
• Manage ad copy creation and ad approvals across all channels.
• Partner with customer journey managers, content specialists, SEO specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance.
• Work with business line partners and squad team members to achieve business objectives.
• Partner with Analytics team to develop dashboard and verify data.

What you will need to succeed\xe2\x80\xa6

Must Have Skills:

• 3-5 years\' industry and / or relevant work experience
• Experience with digital marketing platforms such as: Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Amazon Ads, Facebook Ads Manager, Pinterest Ads Manager, Google Ads Manager, Search Ads 360, Adobe Analytics, Google Analytics, Google Looker Studio (formerly Data Studio)
• Experience working with Microsoft Power BI
• Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results.
• Superior writing, research, presentation, and project management skills.

Nice to have skills:

• English Language is must and French proficiency is an asset.
• Prior experience working with a Financial institution.

Applying with Raise

Raise is an established IT and engineering hiring firm with over 60 years\' experience connecting talented candidates with meaningful work. When you apply, you\'ll get more than just a chance at a great job-you\'ll become part of a vast network of employers that are always changing.

We value diversity and inclusion and encourage all qualified people to apply, however, only those selected for an interview will be contacted. If we can make this easier through accommodation in the recruitment process, please contact us at or

Ewemi

Ian Martin