Project Manager, Marketing

Newmarket, ON, CA, Canada

Job Description

About Treefrog





Treefrog is a full-service digital marketing agency that helps organizations transform their marketing into a growth engine. We specialize in B2B demand generation, lead generation, and account-based marketing (ABM), delivering integrated strategies across SEO, SEM, Content, Paid and Organic Social, Email Marketing, Marketing Automation, CRO, ABM/ABA, Analytics, Branding, Design, Development, and Technical Integrations.



This role exists to solve a critical problem: marketing initiatives that start don't finish. We need someone who can get things done and over the finish line.



The Project Manager, Marketing transforms our marketing from random acts of content to a systematic demand generation engine. You'll orchestrate our existing talent (strategists, designers, developers, writers) and external resources to execute the marketing playbook that drives our sales team's success.



You're the bridge between vision and execution - taking our marketing transformation plans and making them real. You own the systems (HubSpot, content calendar, automations), drive daily execution, and measure everything that matters.



Success means that our sales team will have many more warm leads to engage, our content publishes like clockwork, and we can directly connect marketing activities to revenue outcomes.



This role reports directly into the CEO, with working relationships across the business. It's primarily virtual, with some in-person meetings required.

Applicants must reside in Ontario, CA*



Key Responsibilities


Marketing Operations Management




Own and optimize HubSpot CRM: workflows, automations, lead scoring, attribution Build and maintain our ICP database Create monthly dashboards showing leads MQLs SQLs opportunities revenue Ensure data hygiene and integration between all marketing tools

Content & Campaign Execution




Manage weekly social and content calendar across all channels Coordinate with internal team (design, dev, copy) to produce assets on schedule Project manage website overhaul, ongoing maintenance and optimization Oversee LinkedIn strategy for company and executive profiles Ensure all content answers one question: "How does this help prospects?"

Sales Enablement




Weekly alignment with sales team on lead quality and feedback Create and maintain sales collateral library Manage lead handoff process and SLAs Support event marketing and speaking engagements

Performance Management




Weekly Marketing Reporting on marketing performance and pipeline contribution Monthly executive dashboard on marketing ROI Quarterly business reviews with recommendations for optimization Own the math: visitors leads meetings clients




Qualifications


Must Haves:




3+ years project managing marketing initiatives in B2B environment Proven HubSpot administration experience (certifications preferred) Track record of delivering on time, on budget, self-directed Comfort with data analysis and reporting Experience managing marketing resources (internal or external)

Critical Attributes:




Advanced proficiency with project management methods and tools, with proven ability to manage multiple marketing projects at once Entrepreneurial mentality - you make things happen, period Systems thinker who builds repeatable processes Comfortable pushing back on scope creep and defending deadlines Can influence without authority and manage up effectively Clear communicator who translates between technical and creative teams

Nice to Haves:




Agency or professional services experience Understanding of digital marketing services Basic HTML/CSS knowledge for quick fixes Experience with marketing attribution models

Year-End Success Metrics:




Marketing contributes 40% of new business pipeline Cost per lead reduced by 50% * Clear attribution model proving marketing ROI

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Job Detail

  • Job Id
    JD2850830
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Newmarket, ON, CA, Canada
  • Education
    Not mentioned