Treefrog is a full-service digital marketing agency that helps organizations transform their marketing into a growth engine. We specialize in B2B demand generation, lead generation, and account-based marketing (ABM), delivering integrated strategies across SEO, SEM, Content, Paid and Organic Social, Email Marketing, Marketing Automation, CRO, ABM/ABA, Analytics, Branding, Design, Development, and Technical Integrations.
This role exists to solve a critical problem: marketing initiatives that start don't finish. We need someone who can get things done and over the finish line.
The Project Manager, Marketing transforms our marketing from random acts of content to a systematic demand generation engine. You'll orchestrate our existing talent (strategists, designers, developers, writers) and external resources to execute the marketing playbook that drives our sales team's success.
You're the bridge between vision and execution - taking our marketing transformation plans and making them real. You own the systems (HubSpot, content calendar, automations), drive daily execution, and measure everything that matters.
Success means that our sales team will have many more warm leads to engage, our content publishes like clockwork, and we can directly connect marketing activities to revenue outcomes.
This role reports directly into the CEO, with working relationships across the business. It's primarily virtual, with some in-person meetings required.
Applicants must reside in Ontario, CA*
Key Responsibilities
Marketing Operations Management
Own and optimize HubSpot CRM: workflows, automations, lead scoring, attribution
Build and maintain our ICP database
Create monthly dashboards showing leads MQLs SQLs opportunities revenue
Ensure data hygiene and integration between all marketing tools
Content & Campaign Execution
Manage weekly social and content calendar across all channels
Coordinate with internal team (design, dev, copy) to produce assets on schedule
Project manage website overhaul, ongoing maintenance and optimization
Oversee LinkedIn strategy for company and executive profiles
Ensure all content answers one question: "How does this help prospects?"
Sales Enablement
Weekly alignment with sales team on lead quality and feedback
Create and maintain sales collateral library
Manage lead handoff process and SLAs
Support event marketing and speaking engagements
Performance Management
Weekly Marketing Reporting on marketing performance and pipeline contribution
Monthly executive dashboard on marketing ROI
Quarterly business reviews with recommendations for optimization
Own the math: visitors leads meetings clients
Qualifications
Must Haves:
3+ years project managing marketing initiatives in B2B environment
Proven HubSpot administration experience (certifications preferred)
Track record of delivering on time, on budget, self-directed
Comfort with data analysis and reporting
Experience managing marketing resources (internal or external)
Critical Attributes:
Advanced proficiency with project management methods and tools, with proven ability to manage multiple marketing projects at once
Entrepreneurial mentality - you make things happen, period
Systems thinker who builds repeatable processes
Comfortable pushing back on scope creep and defending deadlines
Can influence without authority and manage up effectively
Clear communicator who translates between technical and creative teams
Nice to Haves:
Agency or professional services experience
Understanding of digital marketing services
Basic HTML/CSS knowledge for quick fixes
Experience with marketing attribution models
Year-End Success Metrics:
Marketing contributes 40% of new business pipeline
Cost per lead reduced by 50%
* Clear attribution model proving marketing ROI
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