Job Description

Turn Insights into Growth. Drive Expansion Through Customer-Centric Marketing.
About NiceJob
NiceJob, a Paystone company, is the reputation marketing platform trusted by thousands of home service, retail, and professional brands across North America. Our mission? To help businesses become the top-rated choice in their market by making it effortless to collect more reviews, showcase their best work, and win more customers.
As part of Paystone's ecosystem, NiceJob is a key growth engine, connecting reputation marketing with loyalty, gift card, and payment solutions to help businesses thrive.
? Location: This is a remote role open to candidates based in Canada.
The Opportunity
We're looking for a strategic, data-driven Product Marketing Manager who thrives at the intersection of product, brand, and growth. In this role, you'll own NiceJob's go-to-market strategy, shape its positioning, and partner with Product, Sales, and Marketing to win in the marketplace.
You'll also focus on customer expansion--building and executing strategies that move clients up the value ladder through upsells, cross-sells, and adoption of complementary Paystone products. If you're passionate about turning customer insights into measurable growth, this role is for you.
Responsibilities
Positioning & Messaging

• Develop compelling, differentiated messaging that resonates with target segments.

• Monitor market trends and competitors to ensure positioning stays sharp.

Go-to-Market & Expansion Strategy

• Lead GTM planning for new NiceJob features and integrations.

• Design and execute upsell and cross-sell campaigns across Paystone's product lines.

• Partner with Customer Success to create expansion playbooks and in-app upgrade journeys.

Customer Understanding & Segmentation

• Conduct research on customer segments, lifecycle stages, and industry verticals.

• Build personas and map value propositions to their unique needs.

• Identify adoption triggers and usage patterns that drive expansion opportunities.

Cross-Functional Collaboration

• Align Product roadmap priorities with market insights.

• Collaborate with Marketing to launch targeted campaigns that boost adoption, retention, and revenue growth.

• Support Sales and CS with enablement tools, competitive insights, and deal support.

Measure & Optimize

• Define and track KPIs for adoption, retention, and upsell conversion.

• Continuously test and refine messaging, offers, and campaigns for impact.

What You'll Bring

• 4-6 years of B2B SaaS product marketing experience (martech, SMB, or marketplace preferred).

• Proven track record of launching products and driving expansion revenue through upsells/cross-sells.

• Strong communication and storytelling skills--able to translate technical features into customer value.

• Experience collaborating with Product, Marketing, Sales, and Customer Success.

• Data-driven mindset with a history of using analytics, research, and customer insights to guide decisions.

• Familiarity with marketing and product tools (e.g., HubSpot, Salesforce, Productboard, or similar).

Why Join Us?

• Impact at Scale: Own the GTM and expansion strategy for one of North America's leading reputation marketing platforms.

• Growth Culture: We're scaling fast, with big opportunities for career development.

• Integrated Ecosystem: Influence how reputation marketing connects with loyalty, payments, and other Paystone products.

• People-First: We value collaboration, innovation, and outcomes--not bureaucracy.

Perks & Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• We're committed to career development
• Work from home

Our Mission
By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.
By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.
Curious?
Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.
Come check us out!!
About Us
Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.
**Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.**

Skills Required