Product Marketing Lead

Toronto, ON, Canada

Job Description


About XanaduXanadu\xe2\x80\x99s mission is to build quantum computers that are useful and available to people everywhere.At Xanadu, we are learners, innovators, researchers, collaborators and problem solvers. We are creating something that has never been built before. Few people in their life will be able to be a part of something like this, where if we are successful, the technologies we develop will solve some of the world\xe2\x80\x99s most challenging problems, and literally change the world. And that is something to be excited about!Your role and responsibilitiesAs a member of our Product team, you will be helping to bring quantum computing\xe2\x80\x94a cutting-edge society-transforming technology\xe2\x80\x94to the world. Focusing primarily on our open-source software , your expertise will help Xanadu increase public awareness of quantum computing, build and engage with a community of passionate scientists and developers, and expand a fun and accessible brand image.As part of a fast-growing technology startup, candidates who can demonstrate success in this role may find further opportunities to take on additional leadership duties within Xanadu and fast-track their career growth.In this role, you will:

  • Establish high-level strategy for product-based marketing campaigns for a specialized technical audience
  • Translate positioning and objectives from Xanadu\xe2\x80\x99s product, development, and research teams into successful campaigns
  • Coordinate all aspects of marketing campaigns: timing, positioning, channels, briefs, content creation, insights, and evaluation
  • Develop campaigns for multiple channels, based on product objectives and audience. This includes both large-scale (social media, search ads) and targeted (direct networking, conferences) channels
  • Coordinate successful campaign execution involving multiple stakeholders, content creators, and development teams
  • Plan marketing initiatives for in-person and online events
  • Collect data and insights and communicate back to Xanadu\xe2\x80\x99s product and content teams and inform future campaigns
  • Participate actively in the marketing content development process (ideation, writing copy, working with graphic designers for visuals, review, etc.)
  • Evaluate marketing content produced by others, and provide recommendations to enhance success
  • Promote Xanadu\xe2\x80\x99s broad scientific and business activities through press releases, social media posts, company newsletters, and posts on public-facing messaging forums (e.g., Slack, Discord)
  • Manage Xanadu\xe2\x80\x99s social media accounts on Twitter/X and LinkedIn
Basic qualifications and experience
  • Undergraduate degree in a relevant discipline (e.g., Business, English, Psychology, Science)
  • 3+ years experience with product marketing
  • 2+ years experience creating engaging content on social media
  • Confident communicating technical concepts to large audiences
  • Strong organizational skills
  • Sharp attention to detail
  • Clever and engaging outward communication style
Preferred Qualifications and experience
  • Graduate degree in a relevant discipline (e.g., Business, English, Psychology, Science)
  • 2+ years experience with product marketing in the fields of science, education, or software
  • 1+ years experience marketing an open-source software product
  • 1+ years experience with search engine marketing (paid and organic)
  • Basic familiarity with tools and methodologies used by other teams and stakeholders (e.g., GitHub, Figma, Canva, Agile Development)
ValuesOur are important. They are fundamental and lay the foundation for the culture at Xanadu.At Xanadu, we are committed to building an inclusive, safe, and equitable culture and fostering an environment where our employees feel included, valued, and heard. We are committed to meeting the needs of all individuals and support a barrier-free workplace. Should you require accommodations at any point during the recruitment process please contact Human Resources at .

Xanadu

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Job Detail

  • Job Id
    JD2288995
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned