Join the marketing team at GSK and continue to advance GSK's leadership in Respiratory across Canada! Chronic Obstructive Pulmonary Disease (COPD) remains one of the leading causes of hospitalization in Canada, marked by a complex healthcare environment and multiple stakeholders. In this role,
YOU
get to make an impact by leading GSK's flagship inhaled COPD portfolio. Reporting to the Marketing Manager, COPD, this Product Manager, COPD will support the respiratory business by leading strategic/tactical planning and execution of integrated multichannel campaigns, head office and field driven activities, and key brand initiatives such as market research and insight gathering, internal and external communications, vendor management. The Product Manager will work closely with other marketers and collaborate with cross-functional partners
Responsibilities:
This role will provide you with the opportunity to lead key activities to progress your career, these responsibilities include:
Lead operationalization of commercial projects in collaboration with internal cross-functional and external partners (sales, marketing, medical, medical education, business intelligence, market access, vendors, etc.)
Lead the development and delivery of omnichannel promotional tactics and tools
Work closely with training partner, field implementation team, and sales team to ensure alignment of brand positioning, strategy, and messaging to achieve brand objectives.
Integrate multiple sources of data (qualitative, quantitative) to optimize and continuously improve tactical plans to achieve brand objectives
Gain deep insight and knowledge of brand strategy, COPD market, HCPs, patients and other stakeholders to develop valuable and tailored solutions
Measure and track performance of key tactics and rapidly evolve content, channels, and promotional mix to drive performance
Handle and develop key vendor relationships to enable delivery of optimal digital and promotional projects
Collaborate with the marketing team and cross-functional partners to support business planning
Effectively manage A&P budget and work with cross-functional team to manage financial forecasts and supply.
Why you?
Basic qualifications:
University degree, Bachelor of Science or Business
3 years' experience in pharmaceutical or biotechnology industry
2 years' experience in pharmaceutical sales
Ability to effectively work, build relationships, and contribute to a team-based, matrix environment
Ability to work cross-functionally, motivate peers, and influence without authority
Exceptional project management skills. Ability to plan and prioritize workload, work at pace, and adapt based on changing demands
Ability to work in ambiguous situations, cut through the noise and effectively solve problems
Experience working with third party vendors and agreements
Preferred qualifications:
If you have the following characteristics, it would be a plus:
Advanced degree preferred (MBA, MSc, MBiotech).
Experience in the respiratory space is considered an asset
Previous brand/marketing experience crafting omnichannel customer experience plans is considered an asset
Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
#LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at canada-recruitment@gsk.com. Please do not send resumes to this e-mail and instead apply through the online application process of this posting.
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