Job Description

Job Summary

We are seeking a dynamic and results-driven Product Specialist to join our team. The ideal candidate will possess a strong understanding of marketing principles and have experience in various digital marketing channels. This role involves collaborating with cross-functional teams to enhance product visibility, drive sales, and optimize marketing strategies across multiple platforms. The Product Specialist will play a crucial role in developing and executing marketing campaigns that resonate with our target audience.

Duties

Develop and implement effective multichannel marketing strategies to promote products. Conduct thorough market research to identify trends, customer needs, and competitive landscape. Create engaging content for various platforms, including website, social media, email campaigns, and print advertising. Utilize SEO best practices to enhance online visibility and drive organic traffic. Manage advertising sales initiatives across digital channels including Google AdWords and Facebook Advertising. Collaborate with the product management team to align marketing efforts with product development. Analyze campaign performance using tools such as Google Analytics to inform future strategies. Oversee budgeting for marketing campaigns, ensuring efficient allocation of resources. Leverage marketing automation tools to streamline processes and improve efficiency. Maintain and update the company website using WordPress and HTML as necessary.

Requirements

Proven experience in digital marketing, content marketing, B2B marketing, or related fields. Strong knowledge of SEO, social media marketing, email marketing, and performance marketing techniques. Familiarity with Adobe Creative Suite for content creation and design purposes. Experience with analytics tools such as Google Analytics to track campaign performance. Excellent copywriting skills with the ability to create compelling messages that engage audiences. Strong research skills to stay updated on industry trends and consumer behavior. Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. Knowledge of e-commerce platforms is a plus. Previous experience in sales or product management is advantageous. Join us as we strive to enhance our product offerings through innovative marketing strategies that drive results!
Job Type: Full-time

Pay: $20.69-$33.40 per hour

Work Location: In person