Job Description

Company Overview

FirstLight Home Care Canada

is looking for a passionate and skilled

Social Media and Marketing Specialist

to help us share our story and connect with our community. If you're a creative individual with a knack for digital storytelling and a heart for helping others, we want to hear from you!
At FirstLight Home Care, we provide compassionate and professional in-home care services to seniors and adults with disabilities, helping them maintain independence and a high quality of life. We are a lifeline and peace of mind not only for seniors but for people recovering from illness, injury or surgery; adults with disabilities; new and busy parents; veterans; and anyone over the age of 18 who needs extra assistance. We believe in extraordinary care, and that extends to how we connect with our clients, their families, and our caregivers.

As our Social Media and Marketing Specialist, you'll be instrumental in developing and executing strategies to enhance our online presence and reach. This is a

full-time position

Responsibilities

Content Creation:

Develop engaging and informative content for various social media platforms (Facebook, Instagram, LinkedIn, etc.), including posts, stories, videos, and graphics.

Social Media Management:

Manage our social media accounts, schedule posts, monitor activity, and interact with our online community in a timely and professional manner.

Campaign Development:

Assist in planning and executing digital marketing campaigns to promote our services, attract new clients, and recruit talented caregivers.

Website Updates:

Keep our website content fresh and up-to-date, ensuring it reflects our brand and services accurately.

SEO & Analytics:

Monitor website and social media analytics to track performance, identify trends, and optimize strategies for better results.

Community Engagement:

Foster online relationships with local organizations, healthcare professionals, and community members.

Brand Promotion:

Ensure all marketing materials align with FirstLight Home Care's brand guidelines and messaging.

Requirements

Proven experience in social media management and digital marketing. Strong understanding of various social media platforms and their best practices. Excellent written and verbal communication skills with a keen eye for detail. Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus. Basic understanding of SEO principles and Google Analytics. Ability to work independently and as part of a team in a fast-paced environment. A compassionate and empathetic approach, aligning with our mission to provide exceptional care. Prior experience in the healthcare or home care industry is an asset but not required.

Ability to commute/relocate to 1155 North Service Rd W #6 Oakville, ON L6M 3E3: Reliably commute or plan to relocate before starting work (required).

FirstLight Home Care Offers:

Competitive pay and comprehensive training. Rewards and recognition programs. Culture of Care environment. Exceptional support team.
If you're ready to use your marketing talents to make a meaningful impact, we encourage you to apply! Please submit your resume and a cover letter outlining your relevant experience and why you're a great fit for FirstLight Home Care.

Job Type: Full-time

Pay: $45,000.00-$55,000.00 per year

Schedule:

8 hour shift Day shift Monday to Friday
Work Location: In person